2012 10

ARO / MMX
ARO / MMX ..................................3
ARO / MMX Device Essentials
................................................................................12

IX Survey
.......................18
.............................................27
Survey Mobile Games Overtaking PC
Games...................................................................................33
Talk of the Playground Board
games....................................................................................36

2012 09 ..........40

ARO/MMX -

XBOXPS3
2009Facebook
comScore Media Metrix
52.9%2012952.7%
52.4%67.7%
61.7%
1: 20129

:comScore Media Metrix; Sept 2012

2012961.7%376.4%19.3%
9
86359.545%9150
31398%

2: 20123-9

:comScore Media Metrix; Mar-Sept 2012

3: 20123-9

:comScore Media Metrix; Mar-Sept 2012

39931.3%
15-242.2%45-542.6%

4: 20123 & 9

:comScore Media Metrix; Mar & Sept 2012

20129GAMER.COM.TW ()
BEANFUN.COM ()GAMEBASE.COM.TW ()EFUNFUN.COM
()
GAMETOWER.COM.TW (Game)

1: 20129

:comScore Media Metrix; Sept 2012

Game

5: 20129

:comScore Media Metrix; Sept 2012

MEETGEE.COM (
Qa)GameI-GAMER.NET ()

6: 20129-

:comScore Media Metrix; Sept 2012

15-24Qa34
70%3435
55.8%
7: 20129-

:comScore Media Metrix; Sept 2012

GameEfunfun

Game
8: 20129

9: 20129

:comScore Media Metrix; Sept 2012

comScore Segment Metrix

-

-/

-/-
Efunfun
-Yahoo!
Taiwan SocialGame (Yahoo!)
10: 20128

:comScore Segment Metrix; Aug 2012

beanfun!-

-/

-/

Yahoo!
11: 20128

:comScore Segment Metrix; Aug 2012

1.

comScore Media Metrix61.7%

67.7%

2.

3.

39
15-242.2%45-542.6%

4.

20129Efunfun

5.

()Game

6.

Qa
Game

7.

15-24Qa70%34
3555.8%

8.

GameEfunfun
Game

9.

ARO/MMX -Device Essentials

2011 vs.2012

comScore Device Essentials(UDM)

201236UDM96%PC
2.3%1.6%2011620123-6
PC1PC
2.3%
PC
1: 20116 vs. 20123-6(Page Views)

:comScore Device Essentials; June 2011 vs. Mar-June 2012

2012 3 -6
Wifi/LAN vs. Mobile Access
2012 3 6 UDM 96.8% Wifi/LAN 3.2%
Wifi/LAN 80%Mobile Access
2 1/3 1/4
4.9% 2%

1
2

Other(iPod TouchNintendo DS)()

Mobile Access 2G/3G/4G

2: 20123-6

:comScore Device Essentials; Mar-June 2012

Wifi LAN (98%)

2% Wifi/LAN Wifi/LAN
13.1% Wifi/LAN
Wifi
3: 20123-6(Page Views)

:comScore Device Essentials; Mar-June 2012

Windows MobileAndroid
50%Wifi/LANSamsungGoogle
WindowsMacWifi/LAN
4: 20123-6(Page Views)()

:comScore Device Essentials; Mar-June 2012

6PC1/36%
Wifi/LAN97.2%PC1.3%1.5%
5: 20123-6(Page Views)

:comScore Device Essentials; Mar-June 2012


PCWindows93.4%Mac
2.4%0.3%Linux60%Android
iOS33%Symbian1.35%
Windows1.28%iPad89%Android
12.65%WindowsAndroid
iOS6:3iOSAndroid
AndroidiPad

6: 20123-6(Page Views)

:comScore Device Essentials; Mar-June 2012


/
/
PC ISP /
1: 20123-6(Page Views)

:comScore Device Essentials; Mar-June 2012

Wifi/LAN
B2B
/
/
/
2: 20123-6(Page Views)

:comScore Device Essentials; Mar-June 2012

IX -

2012 10 03 10 04
2,577

IP and Adams ( 2002 15

Factor
1.
2.
3.
4.
5. ()
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.


100 5

70
56~70
46~55
30~45
30
2%
19% / 24% 39%
/ 15%
()
3


30%
11% /

3.4%

1.4%

26.7%

9.8%

25.6%

23.1%

33.9%

44.8%

10.4%

20.8%

Oct 2012

19 (31%)
40 (25%)

19

20-24

25-29

30-34

35-39

40

2.7%

2.5%

2.3%

3.7%

3.5%

1.6%

30.8%

21.9%

18.6%

17.5%

15.5%

11.2%

23.0%

29.0%

29.1%

28.4%

22.3%

21.2%

36.1%

38.0%

40.2%

37.0%

40.3%

41.3%

7.4%

8.6%

9.8%

13.5%

18.4%

24.6%

Oct 2012

20~39
20
20 40

50%

66.0%

66.2%

48.8%

23.3%

2.7%

56.7%

44.6%

47.4%

38.9%

17.3%

61.6%

50.9%

47.4%

39.0%

18.0%

55.6%

46.8%

32.3%

20.5%

9.4%

57.6%

33.7%

22.1%

14.2%

2.8%

49.7%

44.5%

42.4%

38.9%

19.3%

Oct 2012

(60%)(54%) 30

54.0%

52.7%

46.1%

30.2%

10.3%

67.6%

46.6%

30.8%

17.1%

8.8%

63.0%

40.2%

26.0%

14.7%

5.6%

54.0%

27.6%

18.2%

9.8%

7.6%

67.1%

40.4%

32.5%

20.8%

6.9%

48.8%

36.0%

48.1%

56.0%

59.4%

60.0%

23.8%

16.7%

12.5%

9.9%

60.5%

31.7%

27.9%

26.0%

19.5%

28.5%

26.7%

26.4%

22.2%

28.2%

Oct 2012


()

82 132
290
(146 ) 2 (73 ) 2
1,987 (195 )
10 (64 ) 3


159 (78 ) 2
50 62

 34 (440
)(60 ) 7 24

(IX Survey )

15

2012/10/03~2012/10/04

N=2,577 95% 1.93%

1,334

52%

1,243

48%

19

513

20%

20-24

279

11%

25-29

306

12%

30-34

349

14%

35-39

310

12%

40

819

32%

1,247

48%

617

24%

713

28%

Oct 2012
Base N=2,577

2012 10

(IX Survey )

2012/10/03~2012/10/04

2,577

App
2012 10 10 03 10
04 2.577

13

5%
(36%)(37%)

22%

 31%
13%

22% 1 20% 1
2 11% 3 53%

24%
76%
(32%)20-24 (46%)

SURVEY: Mobile Games Overtaking PC Games?


OpenSurvey
32,000 28

977 10 50
(75.1%)
(70.7%)(28.4%)
(47.4%)(43.4%)(32.5%)

(46.2%)(35.6%)
(21.0%)
RPG (29.0%)(24.8%)
(51.6%)
OpenSurvey

http://seoulspace.co.kr/2012/06/29/survey-mobile-games-overtaking-pc-gam
es/

Talk of the Playground: Board games


Dubit iPad

12 98% 17
(Snakes and Ladders)(Monopoly)(Connect Four)

Dubit 500 33% 5-8

30% 9-12

84%(Snakes and Ladders)

(Connect Four) (78%)(Monopoly) (73%)
(Chess)(Draughts) 43% 42%
Dubit

(Monopoly)(Scrabble)(Chess)
(Hungry
Hippos)(Operation)(Mousetrap)


(Guess Who)(Mousetrap)

42%(Monopoly)(18%)
(Chess)(17%)(Battleships)(14%)(Connect Four) (14%)

(Scrabble) 64% 22%29%

8%

(Monopoly) ()
62% 19%
4%
(Chess)(Scrabble)(Boggle)
( 21%42% 28%)

http://www.toynews-online.biz/features/571/Talk-of-the-Playground-Board-ga
mes

2012 9

2012 9

//

SumAll SumAll

Amazon Google Maps

iOS6 Google maps Amazon Kindle Fire

Nokia Oyj maps app Kindle Fire
Kindle Fire GPS Wifi

Bing FB

Bing Facebook

iCookiOS App

11 iCook
20

Photo123 10

Shopcade

Shopcade

KKBOX

KKBOX KKBOX

HTC

9 Kindle
iPhone 5 200

O2O

O2O

MySpace

MySpace

Wikimedia Wikipedia EPUB Wikipedia

Groupon Groupon Payments

Groupon
Groupon Groupon Payments

Android
Larry PageTim Cook

Pinterest

Dropbox Airbnb 75

Dropbox Airbnb

IPO 250

8591 591 8891 101 T

5287 9 3

GoodLife

GoodLife
13% 4 1000 4

eBay

2012
eBay

MOD

95 3 8000

2 Square 30

Square
32.5

ZALORA 25%

2012 ZALORA2012/9/25
J.P. Morgan Asset Management

Facebook

QQ
2012 12 31

TO 9/19

Geek Geek

Geek
Geek

Pinterest Yahoo

Pinterest

Intel

iPhone 5

Apple iPhone 5 44
iPhone 5

Gartner : 9
2012 456 9

406 App Store 210 74

iPad

iPad iPad

38%


(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore

IX Survey panel
CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]
EMAIL marcom@insightxplorer.com
TEL 02-33222882