-

:
:

* 9755602 * 9755605 * 9755609

:
()

2007~2009
120

()

100
80
2009
60

2008
2007

40
20
0
1 2 3 4 5 6 7 8 9 10 11 12

:, (080725%)


20092
RAV4
18%

Previa
1%

Innova
3%

Altis
24%

Camry
9%
Yaris
20%

Wish
9%
Vios
16%

, : http://tw.autos.yahoo.com/

http://pressroom.hotaimotor.com.tw/

http://pressroom.hotaimotor.com.tw/

No.1

SWOT

(1/4)
1,

()

160

327

GNP(, )

10,570

23,898

:, 1995(2008 GNP 18,000)

1,

2009(Taiwan)

2.3
2.12
-2.9
-11.0%

(2/4)
1,

2, ,

1, ,
2,

(3/4)

1, (2009/03/26 )

1, ()

1,
2, ()

1, ,

~200850%,20023.08%.

~20011,400/20071,100 = 21%

(4/4)

1,

1,

1, ()

1, ()
2, ,

~1/(5~10), 2/(10).

:()
2008 ()

2008()

(%)

2008(%)

(%)

TOYOTA/

79,365

-24.3%

34.6%

2.5%

MITSUBISHI/

36,465

-22.0%

15.9%

1.6%

NISSAN/

25,088

-29.9%

10.9%

--

HONDA/

20,015

-29.4%

8.7%

--

FORD/

12,611

-49.3%

5.5%

-2.1%

: http://www.artc.org.tw

:()
:30~50(10)

:,

2004

2005

2006

2007

2008

484,292

514,627

356,771

319,134

229,495

17.00%

6.26%

-30.67%

-10.55%

-28.09%

: http://www.artc.org.tw

:()
/ : , /
: , ,

2004

2005

2006

2007

2008

772,814

793,918

746,564

749,607

857,798

-1.05%

2.73%

-5.96%

-0.41%

14.43%

: http://www.artc.org.tw

:()
() :() 8%, () 2%

()
() 45%=> 70%
15% => 30%

:
() : ,

() :

(1/6)
1.:TOYOTA,
JD POWER

2.:JIT,

1. :

(2/6)
1.:30~350
,

2., :

,
, ,

1.,
2.,

3.DM

(3/6)

1, /
2,
3, ,
4, ,

1,
2,

3,

(4/6)
1,131 () 16
(/)

2,

12,300

96.4%
3,:

1.
2,

3,

(5/6)
1.:30

2.:

3.:

1.
2.

3.

(6/6)
1.
2.

1, ,

2, ,
,

3, , ,

SWOT

1,
2,
3,
4,
5,

1, ,
2,
3, ,
4, ,
5,
6,

1, ,
2,
3,
4, ()
5,

1,

1, CRM
2,
3,

1.
2.,
3.
4.
5.
6.,

1,
2,
3,

1,
2,
3,

SWOT
SWOT

()

15% 30%

08.08 RAV4, SUV

09.02SUV
18%

083, 092

ISO27001