2013 01

ARO / MMX
ARO 2012 ............................3
ARO / MMX 2012 Facebook .......7

IX Survey
..................................10
.................................................19
U.S. Mobile-Ad Sales Expected to Nearly
Triple This Year......................................................................23
Opera users click on the most ads, followed by
Safari Mobile, Internet Explorer, and Android........................26

2012 12 ..........28

ARO -2012

2012
eMarketer
()20121000201315.1%
1184201321.7%2016
1/4201239%
201636.7%23.7%
29.8%
1: , 2010-2016

: eMarketer Jan 2013

1

DMA201253.86
630%9%DMA
2012201112.19%23.33%
(13.43%)10.10%
1: 2012

: DMA

1 eMarketer: Digital to Account for One in Five Ad Dollars, Jan 9, 2013

ARO2012
391200
33
83.6%41127
32
1: 2012Top10

: InsightXplorerARO; Jan-Dec 2012

2012
9

1: 2012Top5

: InsightXplorerARO; Jan-Dec 2012

2: 2012 53.86 , Nov. 9, 2012

3 HAPPYGO
4 LativPAZZOCOZIE

201285.2%
11502475.8%
10221173.6%993
11(Lativ)
illoriPAZZOCOZIE
Lativ71.3%96217
2: 2012Top20

: InsightXplorerARO; Jan-Dec 2012

: 1%201210121%10
12

2012

eMarketer20121000201315.1%
118420161/4
20122016
29.8%

DMA201253.86
630%9%

ARO2012

2012
(Lativ)
96217

ARO/MMX -2012 Facebook

2012 Facebook
Facebook(
)ARO/MMXFacebook
2012312Facebook3573.5
12416.327.4%Facebook
31530012120033.2%Q2-Q3
FacebookFacebook
Q4Facebook
appFacebook
1: Facebook(000)

: comScore customized report; Mar-Dec 2012

2: Facebook()

: comScore customized report; Mar-Dec 2012

Tetris Battle
120.5

109.4
72.8
71.3

2,509Tetris Battle1,335

957

Tetris Battle
Facebook
TripAdvisor
/
Facebook
1: Facebook

: comScore customized report; Jan-Dec 2012

2012 Facebook

ARO/MMX Facebook Facebook

Facebook Q4

Facebook app
Facebook

Tetris Battle Facebook

Facebook

IX -

CPCCPCPL

2013 01 01
01 04
4,186

(50%)

36%
14%

(flash)
flash
(flash/)
(23%)/(19%)(16%)
(
)(19%)(7%)

(53%)(52%)
(46%)
19

23%

(44%)

(31%)(13 )
40

/(30%)

27% 40

(24%)

(44%)
(35%)

25-29
(66%)
/
/(66%)(65%)

(32%)(50%)

 APP
App
App App
App(30%)
App() 27%
App

App (87%)
App App

(IX Survey )

15

2013/01/01~2013/01/04

N=4,186 95% 1.51%

2168

51.8%

2018

48.2%

19

828

19.8%

20-24

456

10.9%

25-29

490

11.7%

30-34

570

13.6%

35-39

506

12.1%

40

1337

31.9%

2025

48.4%

1003

24.0%

1158

27.7%

Jan 2013
Base N=4,186

2013 01

(IX Survey )

10-79

2013/01/01~2013/01/04

4,186

2013 01
01 01 01 04
4,186
73.7%

20-39

74%
29

29

43%

(44%)(40%)

U.S. Mobile-Ad Sales Expected to Nearly Triple This Year

2012

eMarketer 2012
40 2011 3
FacebookGoogle TwittereMarketer

2012 Google 21
Google Facebook 2
3 Pandora 2
Twitter
1
eMarketer 2013
70 2016 210

Facebook 2012

Facebook 18%
Google 17%
Google Facebook Google
Facebook

Facebook
2012 2.4% 2016
11%

http://blogs.wsj.com/digits/2012/12/17/u-s-mobile-ad-sales-expected-to-nearly-triplethis-year/

Opera users click on the most ads, followed by Safari Mobile,

Internet Explorer, and Android

Opera Safari IE Android Broswer

Chitika Chitika Insights

ad impressions
Chitika Opera
IE

Opera 1%
2%Opera
Safari
iOS Android Ad Blockers

iOS Android

http://thenextweb.com/apps/2012/11/12/opera-users-click-on-the-most-ads-followed
-by-safari-mobile-internet-explorer-and-android/

2012 12

2012 12

//

Passbook

28 Passbook
iOS 6
Passbook

Flash Adobe

Adobe Flash

Facebook Android

Facebook WhatsApp
Messenger service

WLAN

PIXELA StationDrive 64GB 32GB 3000mAh

IEEE 802.11b/g/n WLAN WEPWPAWPA2
AP USB

Twitter

Instagram Twitter Cards Twitter

Instagram Twitter

Yahoo

iOSAndroidWindows 8

YouTube App

Google YouTube
YouTube Capture app
iPhone iPod touch
App Android

App

AppStarbucks Card
App
Cardfree

Add to Passbook App

App

Instagram

Instagram
Instgram

Wallaby iOS Android App

Wallaby

Amazon

Amazon Amazon

Sony Internet TV

2011 Sony Internet TV

Opera

4000 C2C EC

2006 4000 600~700

13,000

Google 10

Google

Zynga

Zynga
2

Studio Ex

Studio Ex

CD 4%

Kindle StoreKindle

Blue Bus Kindle Store Amazon.com.br

iTV

Jefferies Peter Misek iPhone 5S iPad

iTV

Instant Video

iPhone iPod touch Prime Instant Video App

Turner BroadcastingWarner Bros
Domestic Television Distribution

Twitter

Twitter 2013
Twitter Twitter

ShopRunner

PayPal .Scott Thompson

99

Iconia B1 99
1024x600 7 Android 1.2GHz

THQ

THQ 1
$6,000 Clearlake Capital Group LP

ebay 5000 2013

ebay 5000

Windows 8

Windows
PC

IE Chrome

IE 11 0.63%
54.74%

2006 2.7 6.9

2008 24%
56%

Opera 2012

Opera 2012

Accenture Interactive

Google Android Apple iOS

Google Eric Schmidt Android

90 PC

2012 App Store 1

Apple 2012 Apps

Apps

IBM 0.34%

79% Forrester Research 45

18 88 5 8,068 5,635

23 8%

BackgroundCheck.org
23 8%

Facebook Zynga

Facebook AppStats Zynga

Google YouTube

Nielsen 2012


(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore

IX Survey panel
CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]
EMAIL marcom@insightxplorer.com
TEL 02-33222882