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tw
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Mailyjju@mdu.edu.tw

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III

III

Unit 1-1

002

Unit 1-2

004

Unit 1-3

006

Unit 1-4

008

Unit 1-5

010

Unit 1-6

012

Unit 1-7

014

Unit 1-8

()

016

Unit 1-9

()

018

Unit 1-10

020

Unit 1-11

022

Unit 2-1

026

Unit 2-2

028

Unit 2-3

030

Unit 2-4

032

Unit 2-5

034

Unit 2-6

036

Unit 2-7

038

Unit 2-8

040

Unit 2-9

042

Unit 2-10
IV

044

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Unit 2-11

046

()

Unit 3-1

050

Unit 3-2

052

Unit 3-3

054

Unit 3-4

056

Unit 3-5

058

Unit 3-6

060

(market-share)

Unit 3-7

062

Unit 3-8

064

Unit 3-9

066

Unit 3-10

068

()

Unit 4-1

072

Unit 4-2

074

Unit 4-3

076

Unit 3-4

078

Unit 4-5

080

Unit 4-6

082

Unit 4-7

084

Unit 4-8

086

Unit 4-9

088

Unit 4-10

090

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()

Unit 5-1

094

Unit 5-2

096

Unit 5-3

098

Unit 5-4

100

Unit 5-5

102

Unit 5-6

104

Unit 5-7

()

106

Unit 5-8

()

108

Unit 5-9

()

110

Unit 5-10 ()

112

Unit 5-11

114

Unit 5-12 ()

116

Unit 5-13 ()

118

VI

()

Unit 6-1

122

Unit 6-2

()

124

Unit 6-3

()

126

Unit 6-4

128

Unit 6-5

()

130

Unit 6-6

()

132

Unit 6-7

()

134

Unit 6-8

136

Unit 6-9

138

Unit 6-10

140

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Unit 7-1

144

Unit 7-2

146

Unit 7-3

148

Unit 7-4

()

150

Unit 7-5

()

152

Unit 7-6

()

154

Unit 7-7

156

Unit 7-8

158

Unit 7-9

160

Unit 7-10 (Delphi method)

162

Unit 7-11

164

Unit 8-1

168

Unit 8-2

()

170

Unit 8-3

()

172

Unit 8-4

174

Unit 8-5

()

176

Unit 8-6

()

178

Unit 8-7

180

Unit 8-8

()

182

Unit 8-9

()

184

Unit 8-10 ()

186

Unit 8-11

188

Unit 8-12

190

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VII

VIII

Unit 9-1

194

Unit 9-2

196

Unit 9-3

198

Unit 9-4

200

Unit 9-5

202

Unit 9-6

204

Unit 9-7

206

Unit 9-8

208

Unit 9-9

Nike

210

Unit 9-10

212

Unit 9-11

214

Unit 9-12

216

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www.wunan.com.tw
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IX

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Unit 1-1
Unit 1-2
Unit 1-3
Unit 1-4
Unit 1-5
Unit 1-6
Unit 1-7
Unit 1-8 ()
Unit 1-9 ()
Unit 1-10
Unit 1-11

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1-1

Unit

()

()

002

1.
2.
3.
4.
5.
6.

1982(Johnson & Johnson)

7(James Burke)

3,100

800
10
95

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003

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1-2

Unit

()Otto Lerbinger
1.
2.
3.
()Barton1.2.
3.
()Karl W. Deutsch1.
2.3.
4.

()Dieudonn ee ten Berge1.2.

3.4.5.
6.
()Kathleen Fearn-Banks

004

()Donald A. Fishman1.2.
3.4.
5.
()Ian I. Mitroff
()Michael Bland

()
1.2.3.
4.5.

()

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Otto Lerbinger

Donald A. Fishman

Dieudonn

Karl W. Deutsch

Barton

Kathleen

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005

1-3

Unit

006

392200661

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(02)2705-5066

()

007

()

20114 (ATM)274.5
ATM

300

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1-4

Unit

()

(
)

()(Dow Jones Industrial

Index)1896
()

( ) 500 40
30207
()5002012
008

500CEO80%

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20

50040

7.5

30

PriusABS

(quality control circle)

437,000(20)
17%

20012002

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009

1-5

Unit

()Steven Fink

()Philip Henslowe

()Ian I. Mitroff & Christine M. Pearson

1,000500

()Kathleen Fearn-Banks

()

010

()

()

1992
7

1998

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011

SAFE

Nunmaker, J. F. (1989). Organization Crisis Management System, Journal of

Management Information Systems, Vols, No. 4, p. 16.

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1-6

Unit

scope( ) analysis( )
prioritize()implement()management()

012

outside in thinking(
)

(
)

1230%
60%1382

Apple

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013

20089
Mr. Brown

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1-7

Unit

()(core crisis)
(pherferial crisis)

()

()

()
014

()
311

1.
()

2. SARS

()
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015

1.

1,000
2. 1990

1,000

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1-8
()
Unit

()

()

( )

016

()

()

20134

20134145
9

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(02)2705-5066

017

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1-9
()
Unit

(crisis hallucination)

( )
()

(crisis hallucination)
()

()

()
018

(921)
()

( )

()
2002525
20001031

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019

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1-10

Unit

21

(Jim Collins)

( )

020

1. 1947

2.

()

()
1982

Nissan1999

1.2.
3.4.
5.

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()

021

()

()

()

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1-11

Unit

(
)

022

()()
()
()
1974

()

Cefiro201360Master
CEOMPVLuxgen5 Sedan

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023

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