2013 4

ARO / MMX
3 ARO / MMX

IX Survey
11
19

2013 4

I
X

ARO / MMX

2013 4

A
R
O

20132
2,87220122,332100123()

2013 4

201322,8722G3G20%:80%3G
(30%)(26%)(25%)2,2993G
712.7126.43G31%5%3G
20127

A
R
O

2013 4

AROcomScore MMX

20133

53%:47%25-34

47.3%561.5

35-445.2

3%

4.831

A
R
O

173.6

2013 4

comScore Media MetrixARO2013 3

ARO/MMX20133

(1)87.7

4637.94.8

A
R
O

1CHT.COM.TWEMOME.NETTAIWANMOBILE.COM.TWCATCH.NET.TW
2comScoreA+
2013 4

comScore Media MetrixARO2013 3

6EMOME

EMOME634

2012612

1/445 Samsung Galaxy S3Samsung Tab 2HTC ONE S

Apple iPhone 5/

A
R
O

4520.9%
2013 4

comScore Media MetrixARO2013 3

Segment Metrix20%

EMOME

CATCH.NET.TW

1
20%
2 Composition
Index UV

A
R
O

7.814.17%

4.96%
14.17% / 4.96% x 100 = 286
3 Composition
Index PV

16.96%
9.03%
16.96% / 9.03% x 100 = 188

2013 4

comScore Segment MetrixARO2013 3


100123

2013387.7

()

4637.9

3G

4.8

20127

20133MMX

47.3%3117

Segment Metrix

4.83.6

EMOME

53%:47%

25-34

CATCH.NET.TW

2013 4

A
R
O

IX

2013 4

I
X

2013 04 06 04 11
, 3,794

2013 4

Key Findings

3G

32%

549

38

49%

768

10%

2013 4

I
X

(36%)
(25%)
(19%)
I
X

2013 4

32%
(35%)
(34%)(27%)
17%
49%10%

2013 4

I
X

(46%)
(38%)

3G
20%

2013 4

I
X

28%

549
38
768
465300

2013 4

I
X

1702

44.9%

2092

55.1%

19

244

6.0%

20-24

622

16.4%

25-29

792

20.9%

(IX Survey)

12

2013/04/062013/04/11

N=3,794
95%,
1.59%

2013 4

30-34

836

22.0%

35-39

581

15.3%

40

719

19.0%

1980

52.2%

818

21.6%

996

26.2%

I
X

IX
China Carriers Smartphone 3G
Penetration Only at 22%

2013 4

China Carriers Smartphone 3G Penetration Only at 22%

3G22%

(
)
I
X

3G13%
3G22%
(44%)(33%)

iPhone

2013 4

China Carriers Smartphone 3G Penetration Only at 22%

3G2
5
253G
123%

I
X

3G33%
3G
(7.15
8)

2013 4

China Carriers Smartphone 3G Penetration Only at 22%

20092012
3G3G

I
X

http://www.forbes.com/sites/chuckjones/2013/02/2
4/china-carriers-smartphone-3g-penetration-onlyat-22/

2013 4

IX
GSMA 2013 Mobile Economy Report

2013 4

GSMA 2013 Mobile Economy Report

2013 GSMA

32
GSMA

1,577PB

I
X

(The Mobile Economy 2013)

2017

79%

VOIP(App)
(28%)

77%

2013 4

GSMA 2013 Mobile Economy Report

Average revenue per subscriber, ARPS2008

30.3201225.9

I
X

2013 4

GSMA 2013 Mobile Economy Report

I
X

20122

35%2
14

2013 4

GSMA 2013 Mobile Economy Report

GSMA

89%App

2013 4

I
X

GSMA 2013 Mobile Economy Report

201210
30%

I
X

http://whiteafrican.com/2013/03/25/gsma-2013mobile-economy-report/
2013 4

m
c

marcom@insightxplorer.com
(02) 2368-2300