2013 5

ARO / MMX
3 ARO / MMX

IX Survey
12
20
29 AppsGame Apps
34

2013 5

I
X

ARO / MMX

2013 5

A
R
O

C2C
B2C

2013 5

AROcomScore Media Metrix

20134626.7

21

55.6% 6.9
(52.8%)(52.6%)39.5% 60131
32.7%

25-34
24-48

A
R
O

2013 5

comScore Media MetrixARO2013 4

20124595.4
50.9%626.7(52.8%)

45-5435-44

A
R
O

2013 5

comScore Media MetrixARO2013 4

Yahoo!

5.8

Yahoo!BID

Y!50.141.6

& BUYJustBiditQuickBid

Y!99

116Y!

Yahoo!

A
R
O

20134

Yahoo!

443.2256
525.2
44.2%

174.1
2013 5

comScore Media MetrixARO2013 4

Y!
25-3444
8Y!
Y!25-34
35-4435-4445-54

A
R
O

Composition Index PV
Y!Y!
2640060.3%1273700
44.4% 60.3% / 44.4% x 100 = 136
2013 5

comScore Media MetrixARO2013 4

Y!
Y!

A
R
O

Y!

Y!

2013 5

comScore Media MetrixARO2013 4

Segment Metrix

Y!

20%Y!

Facebook

Yahoo!Google

Y! Y!Yahoo!Gmail A
Y!
EDM

R
O

120%
2 Composition Index UV

64.725.3%
19.3% 25.3% / 19.3% x 100 = 132
3 Composition Index PV

31.7%
33.3% 31.7% / 33.3% x 100 = 95
2013 5

comScore Segment MetrixARO2013 4


(55.6%)

Y!Y!

(52.8%)

20134626.7

Segment Metrix

A
R
O

6.960
131

Y!

20134Yahoo!
443.2256
5.8Y!

Y!
448

2013 5

Y!Y!
Yahoo!Gmail
Y!EDM

IX

2013 5

I
X

ARO Media+Yahoo!
ARO Panel*ARO Panel
2013 04 24 05 02 591

2013 5

*ARO Panel(CyberPanel)NetRover
ARO2000~300070% : 30%

Key Findings

ARO Media+

84.9%

(+47.2%)

(-13.9%)

(81.1%)

GOMAJI

2013 5

I
X

ARO Media+ 2013 04 01 04 20 Yahoo!

GGOMAJI
gifflash

2013 5

I
X

23.2%

2
3

ARO
Media+

31.6%

28.3%

4 G

29.9%

5 GOMAJI

29.3%

ARO Panel
ARO Media+
(31.6%)G(29.9%)
(23.2%)

(70.4%) (68.9%)
ARO Panel
ARO Media+

Yahoo!
ARO Panel

2013 5

I
X

+47.2%

-13.9%

ARO Panel
84.9%

(81.1%)

2013 5

I
X

GOMAJI

(48.7%)25.5%

2013 5

I
X

ARO Media+

ARO Media+

ARO Media+

(IX Survey)

I
X

(ARO Panel)

2013/04/242013/05/02

N=591
95%,4.03%

2013 5

IX

2013 5

I
X

2013 05 01 05 06
, 3,755

2013 5

Key Findings

(65%)

(23%)

(40%)(39%)

(65%)

1~3

2013 5

I
X

(89.4%)
10.6%

2013 5

I
X

35.5%33.6%
I
X

(47.1%)
29.8%16.9%

2013 5

20.6%

(58.2%)

2013 5

I
X

(64.7%)(46.4%)
(36.2%)(32.7%)

I
X

1~3

2013 5

50.5%
38.5%

I
X

5.5%

2013 5

1924

51.3%

1830

48.7%

19

747

19.9%

20-24

407

10.8%

25-29

402

10.7%

(IX Survey)

15

2013/05/012013/05/06

N=3,755
95%,
1.59%

2013 5

30-34

504

13.4%

35-39

431

11.5%

40

1264

33.7%

1790

47.7%

940

25.0%

1024

27.3%

I
X

Apps
Game Apps

2013 5

Game Apps

I
X

2013 577%5

App6%
Game AppCandy Crush
SagaLINE I Love CoffeeAngry Birds Friends2,936

2013 5

Game Apps

Candy Crush Saga

Candy
Crush Saga65%

I
X

85714.3

App8%
NT$286
Extra Lives
Unlock Next Episode
Color Bomb
2013 5

Game Apps

LINE I Love Coffee

LINE I Love CoffeeLINE
12%

I
X

5949.9
738
394

LINE I Love CoffeeApp

17%

NT$331
2013 5

Game Apps

Angry Birds Friends

Angry Birds Friends
FB
32%
(39%)
I
X

Angry Birds Friends

230
3.8App8%
NT$298
2013 5

IX
Online Shopping Trends: eCommerce
On The Rise In Emerging Markets

2013 5

Online Shopping Trends e-Commerce On The Rise In Emerging Markets

jana.com

I
X

jana.com

2013 5

Online Shopping Trends e-Commerce On The Rise In Emerging Markets

600
3,000

I
X

2013 5

Online Shopping Trends e-Commerce On The Rise In Emerging Markets

2013 5

I
X

Online Shopping Trends e-Commerce On The Rise In Emerging Markets

I
X

2013 5

Online Shopping Trends e-Commerce On The Rise In Emerging Markets

I
X

2013 5

Online Shopping Trends e-Commerce On The Rise In Emerging Markets

OLX

I
X

Amazon

http://www.gsmnation.com/blog/2013/04/04/online-shopping-trends-ecommerce-on-the-rise-in-emergingmarkets/
2013 5

IX
Teens Vastly Prefer Shopping
In-Store to Online

2013 5

Teens Vastly Prefer Shopping In-Store to Online ; Top Spending Categories Listed

3/4
Piper JaffrayTaking Stock With
Teens

I
X

78%
17%

75%
19%

2013 5

Teens Vastly Prefer Shopping In-Store to Online ; Top Spending Categories Listed

Piper Jaffray

70%

55%

(21%);

(55%42%)

(18%);

/ (10%);

(9%);

(52% VS.

(8%);

41%)(60% VS.

(8%);

32%)

/ (7%);

23%

(6%);

Amazon13%

(6%);

eBay
5%7%

2013 5

I
X

Teens Vastly Prefer Shopping In-Store to Online ; Top Spending Categories Listed

Piper Jaffray :

1)
& 1,600 ; 16.1
$84,000 , 25%;

I
X

$104,000
2)
& 3,600; 16.5 ;
$84,000;
$54,000

http://www.marketingcharts.com/wp/topics/e-commerce/teens-vastly-prefer-shopping-in-store-toonline-top-spending-categories-listed-28543
2013 5

m
c

marcom@insightxplorer.com
(02) 2368-2300