ZIN LIN

AGENDA
-

- Why Facebook?
- /

- Facebook
- Discussion

 = +++++

()

FACEBOOK
> 1,100,000,000
/ > 1,000,000,000 80/

25
8.45

10

11

6.08

1200
600
100
2004
: Facebook

2005

2006

3.6
1.45
5800

2007

2008

2009

2010

2011

Facebook

2012

2013

FACEBOOK
1,300
68%
18 - 44 77
190

1.9
23

: CacaFly

FACEBOOK

2012.10

Sites

100.0

1,604.7

2,554

79.7%

Yahoo!

96.3

279.1

358

576 /

Google Sites

82.8

159.2

192

Facebook

79.7

386.0

576

Microsoft Sites

68.0

71.8

32

YAM.com

61.0

3.6

12

UDN.com

46.9

13.7

22

PIXNET

40.3

10.2

17

39.5

17.3

29

35.4

21.5

33

10

PPStream

33.0

2.2

6.43/

: ixplorer

()
Businesses
can connect to their
customers friends

Facebook

- vs
-
-

-
-
-
-

-
-
-
-

, 3%

,
36%

2011 9%

,
61%

25%

42%

13% 11%

2010 8%

0%

24%

20%

43%

40%

60%

36

15% 10%

80%

100%

: http://emarketer.com/

 AIDA
AIDA
Awareness

Interest

Desire

Action

 AIDA + L

(Awareness)

(Interest)

(Desire)

(Action)

- /
-
-

-
-

(Loyalty)

-
-
-


/

/

//


-




-
/

FACEBOOK

FACEBOOK

////

//

FACEBOOK
/
/


Facebook




(bit.ly)
/

//
/
/
/


> 1%

6%-10%

4%-9%

/
/

1%-3%


:5,000

:76
:12

:5

0.1%


Fans: 2,443

Talk: 555

Fans: 5,372 Talk:2,345

Fans: 16,931

Talk: 3,378

Fans: 29,428 Talk: 2,020


1 (80)

5 (/)

: ___
7
8
9

: Facebook

?



Plurk/Twitter/Line

Facebook
Youtube


Mexico Wal-Mart

Kenneth Cole
McDonalds
? iPhone Samsung

//


1,600
1,550
1,500
1,450
1,400
1,350
1,300
1,250
1,200

1,539

1,327

2007
2008
2009
2010
2011

DISCUSSION
Q&A

AND.