2013 6

ARO / MMX
3 ARO / MMX

IX Survey
15
24

2013 6

I
X

ARO / MMX

2013 6

A
R
O

24

96.9%99.4%
80.5%

2013 6

AROcomScore Media Metrix

20135
A
R
O

96.9%1,152
701

31168210

52.1%25-34
15-2435-44

24-48
27.4%48-7223.2%

2013 6

comScore Media MetrixARO2013 5

20126201350.6%
14%51%17%
A
R
O

2013 6

comScore Media MetrixARO2013 5

Yahoo!
1069.5yam

A
R
O

MSN

UDN

534.745%
NOWnews

NOWnews
UDNUDN
Chinatimes
UDN

2013 6

comScore Media MetrixARO2013 5

NewTalk7
UDNYahoo!MSN47%
ETtoday634MSN5
35424-72MSN
572

A
R
O

2013 6

comScore Media MetrixARO2013 5

(Composition Index UV) ETtoday

NOWnews15-2425-34 ETtoday35-44MSN
yam45-5455MSN

(Composition Index PV)45-54

55

A
R
O

1 Composition Index UV

25-34Yahoo!
Yahoo! 25-34
310.5Yahoo!29.03%
25-3428.24%
29.03% / 28.24% x 100 = 103
2 Composition Index PV

25-34
Yahoo! Yahoo! 25-34
Yahoo!27.76%
28.52%
27.76% / 28.52% x 100 = 97
2013 6

comScore Media MetrixARO2013 5

A
R
O

Yahoo!
yam
MSN

Yahoo!

MSN

yam

2013 6

comScore Segment MetrixARO2013 5

A
R
O

ETtoday

ETtoday

ETtoday
NOWnews
ETtoday

1LibertytimesUDM2012UDM
2013 6

comScore Segment MetrixARO2013 5

Source/LossETtoday
3FacebookFacebook

(Logon)4.3%Logon

A
R
O

2013 6

comScore Segment MetrixARO2013 5

Segment Metrix20%

/
ETtoday-

NOWnewsETtoday

A
R
O

120%
2 Composition Index UV
3 Composition Index PV
2013 6

comScore Segment MetrixARO2013 5


96.9%

UDN

201351,152

NOWnews
UDN
UDN

701
31168210

25-34

ETtoday34
MSN35

24-48

0.6%

Yahoo!
yam
MSN
2013 6

Source/Loss
ETtoday3
Facebook4.3%
(Logon)

A
R
O

IX

2013 6

I
X

2013 06 05 06 10 ,
2,625

2013 6

Key Findings

facebook

54.6
14

73%

63%
App

6.3
1.3

2013 6

I
X

AppApp(43%)
App

80.8%

(76.6%)
36.8%35.5%
18.4%

35-39
40
20-24
40

2013 6

I
X

19.8
19.6
6.3
I
X

54.6
169.2

2013 6

Facebook(63.5%)

PTT(14.9%)PTT

PTT

Mobile01(14.8%)PTT

26.6%73.4%

2013 6

I
X

36.7%App
63.3%

App

I
X

App
App
Yahoo!27.1%
App

2013 6

App
App
(43%)App
24.3%29.5%
App
I
X

App
(49.1%)(47.4%)
(39.8%)

2013 6

1345

51.3%

1279

48.7%

19

521

19.8%

20-24

284

10.8%

25-29

281

10.7%

(IX Survey)

12

2013/06/052013/06/10

N=2,625
95%,
1.91%

2013 6

30-34

352

13.4%

35-39

302

11.5%

40

885

33.7%

1252

47.7%

657

25.0%

716

27.3%

I
X

IX
Marketing Research Survey: What
Device Do You Use to Watch the News?

2013 6

Marketing Research Survey: What Device Do You Use to Watch the News?

I
X

BBC World News

(42%)
29%
18%
10%

2013 6

Marketing Research Survey: What Device Do You Use to Watch the News?

43%

I
X

83%

(79%84%)
(87%)(84%)

2013 6

Marketing Research Survey: What Device Do You Use to Watch the News?

25~34

I
X

2013 6

Marketing Research Survey: What Device Do You Use to Watch the News?

I
X

http://www.polarismr.com/POV/bid/95959/Mark
eting-Research-Survey-What-Device-Do-You-

Use-to-Watch-the-News

2013 6

IX
Does A Paywall Make Sense For Local
TVs Online Content?

2013 6

Does A Paywall Make Sense For Local TVs Online Content?

Apps

70

2013 6

App?
StepLeader1,000
Apps

I
X

Does A Paywall Make Sense For Local TVs Online Content?

App40.4%

I
X

25.4%
22.3%

9
App

2013 6

Does A Paywall Make Sense For Local TVs Online Content?

App82.4%
13.7%
4%

App
App

2013 6

I
X

Does A Paywall Make Sense For Local TVs Online Content?

(49.9%)

I
X

26.8%

13.5%App

9.7%App

2013 6

Does A Paywall Make Sense For Local TVs Online Content?

(62.6%)

I
X

29.5%

App7.9%

2013 6

Does A Paywall Make Sense For Local TVs Online Content?

App
0.991.99
33.3%31%
App

http://stepleaderdigital.com/does-a-paywall-makesense-for-local-tvs-online-content/

2013 6

I
X

m
c

marcom@insightxplorer.com
(02) 2368-2300