2013 7

ARO / MMX
3 ARO / MMX

IX Survey
18

2013 7

I
X

ARO / MMX

2013 7

A
R
O

2013 7

2013687.4%
96.7%(94.7%)(91.1%)/(83.6%)
(81.2%)3

()
5.74.6

A
R
O

2013 7

comScore Media MetrixARO2013 6

20136
1,154
97%100
3

A
R
O

632
6.46524

96%

2013
66%

16%

2013 7

comScore Media MetrixARO2013 6

A
R
O

FacebookGoogle+
Facebook
8
92.6
7.8%

Facebook
Facebook

2013 7

comScore Media MetrixARO2013 6

Google+
55%34

A
R
O

347
65%
Google+35

15-24
Facebook25-34

Composition Index PV

2013 7

comScore Media MetrixARO2013 6

Segment Metrix20%
Facebook
/
Google+

A
R
O

120%
2 Composition Index UV

3 Composition Index PV
2013 7

comScore Segment MetrixARO2013 6

A
R
O

20136
yamPIXNET
Yahoo!

PIXNET
PIXNET Yahoo!

2013 7

comScore Media MetrixARO2013 6

roodo

A
R
O

634
roodo

roodoYahoo!
Blogger
55
Yahoo!Xuite

Composition Index PV

2013 7

comScore Media MetrixARO2013 6

Segment Metrixyam
-XuitePchome-TV

A
R
O

120%
2 Composition Index UV
3 Composition Index PV
2013 7

comScore Segment MetrixARO2013 6

Yahoo!Blogger

A
R
O

2013 7

comScore Segment MetrixARO2013 6

comScore2013624

A
R
O

10

1044
6
10
1
2FacebookGoogle+
yamYahoo!
BloggerXuiteroodo
3

2013 7

comScore Media Metrix ARO2013 6

Instagram
A
R
O

TwitterTumblrTwitter
TumblrTwitter
Tumblr
Instagram

Twitter
Tumbler

2013 7

comScore Media MetrixARO2013 6

InstagramPinterestTumblr2013Vine3
MySpace
MySpacePinterestVine
LinkedInInstagram56.5%
15-24LinkedIn58.1%25-44

A
R
O

*MySpaceVine15-2425-3435
2013 7

comScore Media MetrixARO2013 6

20136

5.74.6

yam
Yahoo!
Yahoo!

201361,154
632
6.46524

Facebook
Facebook

2013 7

A
R
O

InstagramTwitterTumblr
InstagramTwitter
Tumbler

InstagramPinterestTumblr
Vine3
MySpace

IX

2013 7

I
X

(APP)

()
2013 07 19 07 20 , 2,314

2013 7

Key Findings

APP

50.9

APP

2013 7

I
X

APP

APP
50.9
APP(48.7%)
(44.1%)
36.2%
30.3%APP

28.8%
1934
APP

2013 7

I
X

(41.2%)
(40.8%)

(38.5%)
(32.3%)
(30.7%)
7-net(WeChat)
7ElevenLine APP

2013 7

I
X

/
/

(54.7%)
(46.7%)

2013 7

I
X

(55%)
(52%)(/
/)(30.8%)

19

2024
40

2013 7

I
X

()(
)

Next Step

2013 7

I
X

1184

51.2%

1130

48.8%

19

438

18.4%

20-24

255

11.0%

25-29

246

10.6%

(IX Survey)

CyberPanel
12

2013/07/192013/07/20
N=2,314
95%,
2.04%2013
6

2013 7

30-34

300

13.0%

35-39

248

10.7%

40

421

9.6%

1106

47.8%

581

25.1%

626

27.1%

I
X

m
c

marcom@insightxplorer.com
(02) 2368-2300