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  • InsightXplorer Monthly Report - 201308

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    創市際市場研究顧問
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    1K views26 pages

    InsightXplorer Monthly Report - 201308

    Uploaded by

    創市際市場研究顧問

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 26

    2013 8

    ARO / MMX
    3 ARO / MMX

    IX Survey
    16

    2013 8

    I
    X

    ARO / MMX

    2013 8

    A
    R
    O

    2013 8

    201374

    64.4%31.3%57.8%
    (40.6%)38.7%
    1/4

    A
    R
    O

    2013 8

    comScore Media MetrixARO2013 7

    20137460.74

    20137:

    33-6

    : 460.7

    WBC

    : 1460018500

    2/325-34

    : 3240
    10

    25-3445-54

    A
    R
    O

    2013 8

    comScore Media MetrixARO2013 7

    Yahoo!ETtodayNOWnewsHiNet
    Mobile01
    20137Yahoo!
    325.727.4%ETtodayMobile01
    Yahoo!Mobile01
    NOWnews

    A
    R
    O

    2013 8

    comScore Media MetrixARO2013 7

    Yahoo!

    Mobile01Mobile01
    20133
    NOWnews
    NOWnews

    A
    R
    O

    ETtoday

    2013 8

    comScore Media MetrixARO2013 7

    Segment MetrixETtoday:
    Mobile01
    NOWnewsMobile01
    /: :
    A
    R
    O

    HiNet
    625-34
    HiNet15-24NOWnews
    35-44ETtoday34

    HiNet35

    120%
    2 Composition Index UV

    100
    3 Composition Index PV

    100
    2013 8

    comScore Media MetrixARO2013 7

    1524ETtoday
    25-34

    A
    R
    O

    Mobile0155
    HiNet
    NOWnews

    HiNet
    Mobile0145-54

    NOWnews
    Mobile0135-44

    Composition Index UV100


    2013 8

    comScore Media MetrixARO2013 7

    MLBESPNCPBL
    NBA20137MLB46.6
    27.6121.686ESPN22.5
    3-4

    A
    R
    O

    2013 8

    comScore Media MetrixARO2013 7

    MLB

    MLB

    A
    R
    O

    NBA
    ESPN

    2013 8

    comScore Media MetrixARO2013 7

    3/4ESPN
    NBA347ESPN25-34

    A
    R
    O

    2013 8

    comScore Media MetrixARO2013 7

    15-24NBA

    24-34

    A
    R
    O

    35-44MLB

    ESPN

    MLB
    MLB
    45-54
    55ESPN

    25-3435-44

    Composition Index UV100


    2013 8

    comScore Media MetrixARO2013 7


    201374

    SMXETtoday:

    Mobile01

    NOWnews
    Mobile01/
    : :
    HiNet

    201374
    336WBC

    Yahoo!
    ETtoday
    Mobile01Mobile01
    NOWnews

    2013 8

    MLBESPNCPBLNBA
    7MLBESPN

    MLB
    NBA
    ESPN

    A
    R
    O

    IX

    2013 8

    I
    X

    Linsanity

    2013 08 15 08 16
    , 2,685

    2013 8

    Key Findings

    (51.3%)

    (70.0%)

    (86.1%)

    2013 8

    I
    X

    (51.3%)

    (43.8%)40

    (8.9%)(7.2%)

    (69.4%)
    (54.7%)(10.4%)

    2013 8

    I
    X

    36.6%

    (22.1%)
    (21.8%)

    (18.2%)20-24

    2013 8

    I
    X

    ()(17.2%)

    2013 8

    I
    X

    (86.1%)

    (33.4%)
    (/
    )

    (/
    )

    2013 8

    I
    X

    (60.9%)
    (52.7%)
    (30.6%)

    (63%)

    3G

    2013 8

    I
    X

    3G

    ()/

    2013 8

    I
    X

    (IX Survey)

    CyberPanel
    12

    2013/08/152013/08/16
    N=2,685
    95%,
    1.89%2013
    7

    2013 8

    1337

    49.8%

    1348

    50.2%

    19

    369

    13.7%

    20-24

    203

    7.6%

    25-29

    209

    7.8%

    30-34

    256

    9.5%

    35-39

    239

    8.9%

    40

    1408

    52.5%

    1209

    45.0%

    709

    26.4%

    767

    28.6%

    I
    X

    m
    c

    marcom@insightxplorer.com
    (02) 2368-2300

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