www.wunan.com.

tw
(02)2705-5066

 www.wunan.com.tw
(02)2705-5066

Preface

Distribution Management

7-Eleven
7-Eleven 4,800
7-Eleven

www.wunan.com.tw
(02)2705-5066

1.

2.
6 12

3.

mail: hope 88@xuite.net

ii

www.wunan.com.tw
(02)2705-5066

Preface

1 21

3
4
5

8
3C

9
10 POS

11

12

www.wunan.com.tw
(02)2705-5066

iii

 www.wunan.com.tw
(02)2705-5066

Contents

1 21 .............................................. 3
4 4
2 7
8
8
10
2 13
13
21 14
17

2 .............................................................. 23
5 24
4 25
29
31
4 32
34
35
37
38
39

www.wunan.com.tw
(02)2705-5066

41

3 .................................................. 43
44
3 45
46
48
3 48
49
50
51

4 .............................................................. 55
5 56
3 56

5 .................................. 61
62
62
63
66
66
67
77
85
86
10 87
89
8 90
93
96
97
98

vi

www.wunan.com.tw
(02)2705-5066

Contents
102
103
105

107

6 .................................... 109
110
111
4P 4C 114
4P+4C 115
4P+4C+3P 116
117
118
120

7 8 .................................... 123
1124
2125
3127
4 24 128
5 VIP 5 3
130
6 100
1 130
7131
8 24 132

www.wunan.com.tw
(02)2705-5066

vii

135

8 3C
29
................................................................................................ 137
1
138
2140
142
1142
2 2013 143
3 3
1,200 144
4145
146
1 3N 3,200 146
2
146
3148
148
1148
2150
3151
3C 152
13C 152
2 3C 153
33C 153
155
1155
2 400
SOGO 3 155
3156

viii

www.wunan.com.tw
(02)2705-5066

Contents
4157
5157
159
1159
160
1160
2
24 162
3 momo 163
164
1164
2165
3165
4167
5168

169

9 ................................................................................ 171
172
173
174
2 175
175
6 176
177
178
EOS 180
181

10 POS .................... 183

POS 184
190

www.wunan.com.tw
(02)2705-5066

ix

11 .................................................. 195
1 e 196
2201
3204
4208
5213

219

12
............................................................................... 221
IT 222
222
M W R C
3C 223
13 224
14 224
225
228
229
230
234
235
236

239

www.wunan.com.tw
(02)2705-5066

1 21
2

www.wunan.com.tw
(02)2705-5066

 www.wunan.com.tw
(02)2705-5066

21

4
2

21

www.wunan.com.tw
(02)2705-5066

4
4
1producer
2distributor
3logistic center
4consumer
1-1

1-1 4

producer

MP3DVD

distributor

www.wunan.com.tw
(02)2705-5066

 1 21

1.

2.

logistic center

1. 1

www.wunan.com.tw
(02)2705-5066


2. 2

PChomePayEasyYahoo momo

consumer

4
4

www.wunan.com.tw
(02)2705-5066

 1 21

2
4 2

1.

2.
SPA

1.
2.
3.
4. ATM
5.
2

www.wunan.com.tw
(02)2705-5066

distributionmarketing

distribution

marketing

www.wunan.com.tw
(02)2705-5066

 1 21

1.

4800

AB

2.

TOYOTA

3.

SK-II

www.wunan.com.tw
(02)2705-5066

1-2

1-3 3
2

10

www.wunan.com.tw
(02)2705-5066

 1 21

1-4

1-4

1-5

1-5

market
www.wunan.com.tw
(02)2705-5066

11

20

1-6

market

1-6

1-7

1-7
12

www.wunan.com.tw
(02)2705-5066

 1 21

2
2

1950 super market
chain store 2

1980 POS point of sales
1990
POS

2000 21
IC
ATM ibon
POS i-cash
Happy go

21

1-8 operation cycle

6




www.wunan.com.tw
(02)2705-5066

13

()

()

()

()

()

()

1-8 SCM
Supply Chain Management

21
18 21
21

1.
2.

14

www.wunan.com.tw
(02)2705-5066

 1 21

3.

4.

B2C B2B2C C2C

6,000
24

21

2
3
SOGO 3
2
3
101

3C 3C 3

www.wunan.com.tw
(02)2705-5066

15

IC
OK

21

24
PChome
2007 24
PChome 7-net 3C 24

1.
2.

16

www.wunan.com.tw
(02)2705-5066

 1 21

3.
4.

1904

2004 1990

COREDO

life styleshow room

theme park

1930 1929

www.wunan.com.tw
(02)2705-5066

17

super market
channel

Self Service

Chain Operation

One Stop Shopping

GMS

Daiei Itoyokoto GMS

1972 GMS
Daiei GMS

GMS
1973
GMS

GMS

18

www.wunan.com.tw
(02)2705-5066

 1 21

90
GMSdiscounter

GMS
70

70

1971 1 1974 7-Eleven

1
GMS 80

GMS

Mycal

90 GMS

GMS
90
www.wunan.com.tw
(02)2705-5066

19

GMS

GMS

70

Super Store Tesco Seins

Belly NEXTDrug Store Boots
Beauty Care The Body Shop

McDonaldToy RUS
GAPStarbucksOfce Depo

High Street
Shopping Center Shopping Mall
integration

20

www.wunan.com.tw
(02)2705-5066

 1 21

Outlet Mall

Hills2004 COREDO
Wal-Mart
+ Home Center= Super Center

NSC

www.wunan.com.tw
(02)2705-5066

21

 www.wunan.com.tw
(02)2705-5066

5
4

www.wunan.com.tw
(02)2705-5066

2-1 5

24

www.wunan.com.tw
(02)2705-5066


.., 2013.07

ISBN 978-957-7179-1 ()
1.2.
496.8

102011898

1FS6

106 3 3 9 4
(02)2705-5066(02)2706-6100
http://www.wunan.com.tw
wunanwunan.com.tw
0 1 0 6 8 9 5 3

/6
(04)2223-0891(04)2223-3549
/290
(07)2358-702 (07)2350-236

2 0 1 3 7
4 0 0

www.wunan.com.tw
(02)2705-5066