圖解網路行銷試閱讀檔

www.wunan.com.
tw (02)27055066
www.wunan.com.tw (02)27055066
Pingdomhttp://winmobile.appscomb.net/Google
2012
2012
() 247025%
115.192.745.65
42.1%FIND
http://www.find.org.tw/find/20123
531201216
( ) 22 Gmail
4.25
( ) 2012 12 6.34
20125,100
() Facebook85,962PO
Facebook 2012 10 Facebook
1047%40.5Facebook27
Twitter1221.75
www.amazon.
comJeff Bezos
Andy Grove
III
Intranet)
traffic
Internet marketing
David Goliath
Internet Marketer
Internet Marketing Strategies)
(Tyson Jung
201311
Unit 1-1
004
Unit 1-2
006
Unit 1-3
008
Unit 1-4
010
Unit 1-5
012
Unit 1-6
014
Unit 1-7
016
Unit 1-8
018
Unit 1-9
21
020
Unit 1-10 21
022
Unit 1-11 21
024
VI
III
Unit 2-1
028
Unit 2-2
030
Unit 2-3
032
Unit 2-4
034
Unit 2-5
RGT
036
Unit 2-6
038
Unit 2-7
040
Unit 2-8
042
Unit 2-9
Unit 2-10
044
046
Unit 3-1
050
Unit 3-2
052
Unit 3-3
054
Unit 3-4
CRM
056
Unit 3-5
CRM
058
Unit 3-6
060
Unit 3-7
062
Unit 3-8
064
Unit 3-9
066
Unit 4-1
070
Unit 4-2
072
Unit 4-3
074
Unit 4-4
076
Unit 4-5
078
Unit 5-1
084
Unit 5-2
086
Unit 5-3
088
VII

Unit 5-4
090
Unit 5-5
092
Unit 5-6
094
Unit 5-7
096
Unit 5-8
098
Unit 6-1
102
Unit 6-2
104
Unit 6-3
106
Unit 6-4
108
Unit 6-5
110
Unit 6-6
112
Unit 6-7
114
Unit 6-8
WWW
116
Unit 6-9
WebCGI
118
VIII
Unit 7-1
122
Unit 7-2
124
Unit 7-3
126
Unit 7-4
128
Unit 7-5
IOS
130
Unit 7-6
IOS
132
Unit 7-7
134
Unit 8-1
138
Unit 8-2
140
Unit 8-3
142
Unit 8-4
144
Unit 8-5
146
Unit 8-6
148
Unit 8-7
150
Unit 8-8
152
Unit 8-9
154
Unit 8-10 B2B
156
Unit 8-11
158
Unit 8-12
160
Unit 9-1
166
Unit 9-2
168
Unit 9-3
170
Unit 9-4
172
Unit 9-5
174
Unit 9-6
176
Unit 9-7
178
Unit 9-8
180
Unit 9-9
182
IX

Unit 9-10
184
Unit 9-11
186
Unit 9-12
188
Unit 10-1
192
Unit 10-2
194
Unit 10-3
196
Unit 10-4
198
Unit 10-5
200
10
11
Unit 11-1
204
Unit 11-2
206
Unit 11-3 AIDMAAISASB2B
208
Unit 11-4 AIDMAAISASB2B
210
Unit 11-5
212
Unit 11-6
214
Unit 11-7
216
Unit 11-8
218
Unit 11-9
220
12
Unit 12-1
226
Unit 12-2
228
Unit 12-3
230
Unit 12-4
232
Unit 12-5
234
Unit 12-6
236
Unit 12-7
238
Unit 12-8
240
Unit 12-9
242
Unit 12-10
244
Unit 12-11
246
13
Unit 13-1
250
Unit 13-2
252
Unit 13-3
254
Unit 13-4
256
Unit 13-5
258
Unit 13-6
260
Unit 13-7
262
Unit 13-8
264
Unit 13-9
266
14
Unit 14-1
270
Unit 14-2
272
Unit 14-3
274
Unit 14-4
276
Unit 14-5
278
XI

Unit 14-6
280
Unit 14-7
282
Unit 14-8
284
Unit 14-9
286
Unit 14-10
288
Unit 14-11
290
XII
15
Unit 15-1
294
Unit 15-2
296
Unit 15-3
298
Unit 15-4
300
Unit 15-5
302
Unit 15-6
304
Unit 15-7
306
Unit 15-8
308
Unit 15-9
310
Unit 15-10
312
Unit 15-11
314
Unit 15-12
316
Unit 15-13
318
1
2
3
4
Unit 1-1
Unit 1-2
Unit 1-3
Unit 1-4
Unit 1-5
Unit 1-6
Unit 1-7
Unit 1-8
Unit 1-9
21
Unit 1-10
21
Unit 1-11
21
1-1
Unit
Internet MarketingCyber Marketing
Internet Marketer
Intel Inside
004
Intel Core i3Core i5Core i7
improvement-basedrevenue-based
NPR
Cisco
GM
GE
Double Click
ACO and Dilbert

Exite and Amazon
Tech/Web
Amazon Associates
Wet Foot Press
20088Atlantic Monthly
Nicholas CarrGoogle
895 75
21
005
1-2
Unit
Consumer Satisfaction
Market Orientation
Market-Orientation Organization
() Marketing Science Institute, MSI
006
()
2.
3.
1.
need
demands
wants
007
1-3
Unit
20
Publishing Sites
E-mail
008
Electronic Commerce, EC
Ward Hanson, Internet MarketingSouth-Western College Publishing, 2000, p.21.
1.
2.
publishing
database
retrieval
3.
4.
personalized
interaction
real time
marketing
build to
orderDell
adjust to demand
009
1-4
Unit
Revlon
Charles Revson
1980ToyotaNissan
Chrysler, Ford, General Motors
010
Value EquationValue
Benet Price
( ) Value Chain
Michael Porter
()
Boundaryless Marketing
2.
1 .
4
1.
added-value
2.
3.
4.
1.content
2.context
011
1-5
Unit
Customer Lifetime Value, CLV
5,000
$5,280,000$5,148,000CLV
0.907030.86384
Net Present Value, NPV
D1
1iDi
n
CLV
5,0003,500=70%
2,590=74%
012
CLVCLV
CLV
up-selling
Cross Selling
DVD
Value-Driven Marketing
Principle

C L V
$ 5,280,000
$ 5,148,000
131,200
0.95238
$24.99$/5,000
5,000
3,500
2,590
70%
74%
80%
$5,280,000
$5,433,750
$5,555,550
$5,148,000
$5,081,388
$5,131,286
$131,200
$352,363
$423,724
0.95238
0.90703
0.86384
$124,952.25
$319,603.81
$366,029.74
$124,952.25
$444,556.06
$810,585.80
$24.99
$127.02
$312.97
1.
Customer Principle
2.
Competitor Principle
3.
Proactive Principle
Cross-Functional
Teams
5. Continuous
Improvement Principle
6.
Stakeholder Principle
4.
Cross-Functional Principle
$124,952.25
013
1-6
Unit
InfinetGordon Barrel
WWWWorld Wide WebWide West Wrestling
1999ToysRUs
200350
014
Ad Banners
4.
015
3
1.
3.
2.
1.
2.
3.
1-7
Unit
Andy Cohen
VS.
Catalog Sales
Haggin GroupJessica
Nevilleniche
016
XX111231
1
2
3=1-2
4
()
()(EPS)
5=3-4
6
8=5+6-7
9
10=8-9
11
12=10+11
()
()
()
()
()
()
317,669,775
296,351,674
21,318,101
1,191,149
0
9,403,496
10,723,456
9,761,549
689,540
19,795,465
3,217,306
16,578,159
0
0
0
16,578,159
21.99
017
2-6
Part 3
Unit
Statement of Change in Equity
Statement of Cash Flows
1.
018
2.
3.
7,527,603
7,527,603
7,527,603
7,527,603
4,559,565 23,464,771
254,345
3,124
251,221
4,305,220 23,464,771
1,312,241
-416,425
-3,395
6,049,749
0
6,049,749
-3,395
6,049,749
0
6,049,749
699,350 93,590,214 117,754,335
1,312,241
1,312,241
6,053,144
6,053,144
4,487,064
6,292
6,292
6,292
4,480,772
699,350 87,540,465 111,704,586 -1,728,666
1021
512,479
804,520
804,520
804,520
-292,041
4,583,118
2,123,053
2,123,053
2,123,053
2,460,065
8,427,147
3,124
8,172,802
2,119,658
6,053,144
251,221
0 134,424,621
0 125,997,474
8,441,466
4,256
3,124
8,182,865
2,123,205
6,059,660
251,221
1,804,500 136,229,121
14,319
4,256
10,063
3,547
6,516
1,790,181 127,787,655
019
1-9
21
Unit
21
agility
Agile Company
Mass Customization
Internet
020
AVENET Marshall
AVENET Marshall
AVENET MarshallFree.Perfect.Now
Free.Perfect.Now
AVENET MarshallMarshall Industries
ITInformation Technology
21
Free.Perfect.Now
Free.Perfect.Now24x7
247
AVENET M a r s h a l l Fr e e . Pe rfe c t . N ow
21
Perfect
021
Now
Free
Omar El Sawy, Arvind Malhorta, Sanjay Gosain, and Kerry Young, IT Intensive
Value Innovation in the Electronic Economy: Insights from Marshall Industries,
MIS Quarterly, September 1999, p.311.
AV E N E T M a r s h a l l I n t e r n e t
InternetIntranetExtranetIT
. .
01
.
,
2014.
., 2008.08
.
ISBN 978-957-11-7394-8
ISBN 978-957-11-5229-5 ()
1. 2.
1.2.3.
496
102021710
489.67
97009174
1MCH
IFSB
275

1063394
(02)2705-5066(02)2706-6100

http://www.wunan.com.tw
106 339 4
wunanwunan.com.tw
(02)2705-5066
(02)2706-6100
0 1 0 6 8 9 5 3
http://www.wunan.com.tw
wunan@wunan.com.tw
/6
01068953
(04)2223-0891(04)2223-3549
/290
6
(07)2358-702
(07)2350-236

(04)2223-0891
(04)2223-3549
290
2 0 0 8
8

(07)2358-702
(07)2350-236
350
2014 1
360

圖解網路行銷試閱讀檔

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圖解網路行銷試閱讀檔

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www.wunan.com.

Unit 8-10 B2B

Unit 11-3 AIDMAAISASB2B

Unit 11-4 AIDMAAISASB2B

Internet MarketingCyber Marketing

Intel Core i3Core i5Core i7

ACO and Dilbert

Wet Foot Press

() Marketing Science Institute, MSI

Ward Hanson, Internet MarketingSouth-Western College Publishing, 2000, p.21.

Customer Lifetime Value, CLV

WWWWorld Wide WebWide West Wrestling

Statement of Change in Equity

Statement of Cash Flows

699,350 93,590,214 117,754,335

699,350 87,540,465 111,704,586 -1,728,666

You might also like

圖解網路行銷 試閱讀檔

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Copyright

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圖解網路行銷 試閱讀檔

Uploaded by

Copyright:

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www.wunan.com.

Unit 8-10 B2B

Unit 11-3 AIDMAAISASB2B

Unit 11-4 AIDMAAISASB2B

Internet MarketingCyber Marketing

Intel Core i3Core i5Core i7

ACO and Dilbert

Wet Foot Press

() Marketing Science Institute, MSI

Ward Hanson, Internet MarketingSouth-Western College Publishing, 2000, p.21.

Customer Lifetime Value, CLV

WWWWorld Wide WebWide West Wrestling

Statement of Change in Equity

Statement of Cash Flows

699,350 93,590,214 117,754,335

699,350 87,540,465 111,704,586 -1,728,666

You might also like

圖解網路行銷試閱讀檔

圖解網路行銷試閱讀檔