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1-2
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1-8

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(Economics)

1.

2.

(Efciency)

1. 2.

1. 2. 3. 4.

( ) ( )
( )
1. (Self-centred welfare)2. (Self-welfare
goals)3. (Self-goal choice)
( )

002

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003

1-2

( )

( ) ( ) (

16

(Industrial organization)

( ) (Positive economics)

( ) (Normative economics)
(What it ought to be)

004

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005

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1-3

(
) 100

1. 2. 3. 4.
1. ( )2. (
)

( )

( ) 1. ( )2. (
)3.
( )

( ) 1. 2. 3.

( )
( )

( ) (Fallacy of composition)

( ) (Fallacy of division)

( ) (Causal fallacies)

006

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007

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( )
( )

1776 (Adam Smith, 1723-1790)


(The Wealth of Nations)

1. (David Ricardo)
2. (Thomas Robert Malthus, 1766-1834)

( )
( )

( )

(Karl Marx, 1818-1883) 1867


(Das Capitacal)

008

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1.
()
2.

009

()

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1. 2. 3.

( )

1.
( )

2.

( )

1.2.
3.

l 10 1 10
1 10 1 =10
(Paradox of value)

( )

( )
( )
( )
( )
1. 2. 3.
010

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011

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(Economy)

(Household)

(Firm) (
)

( )

( )

( )

( )
( )

( )
( )

( )
( )

( )
( )

012

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013

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(Adam Smith) (The Theory of Moral


Sentiments)

(The Wealth of
Nations)

20

( )
( )
( )
200
( )
( )

1. 2. 3.

4.
5.

1976

014

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015

()

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1-8

1. 2. 3. 4.

1.
2. 3.

GDP

GDPGNPGDPGNP

GNPGDPGDP

GDP

016

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017

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2-1
2-2
2-3
2-4
2-5
2-6
2-7
2-8
2-9

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2-1

(Maslow's Hierarchy of
Needs)

( )

(Changes in the quantity demanded)

(Nominal income)
(Real income)

50 10
20
30 80
10 10
100 0 0

020

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()

021

( )
( )

100

100

80

80

80

50

50

50

0 10

20

0 10 30

(1)
(2) PX/X/
(3)
(4) P800B()

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2-2

1. 2. 3. 4. 5.

1. 2. 3. 4.
5. 6. 7.

1. 2. 3. 4.
5. 6. 7.

( ) (Consumption
boundle)

( )
(Normal goods) (Inferior goods)
1.
(1)
(2)

2.

( )
1. (Substitution goods)
( ) 3D

2. (Complementary goods)

( )
( )

( ) 13 10

022

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023

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2-3

(
)

( ) (Income effect)

( ) (Substitute effect)

(Giffen
goods) (Conspicuous goods)
( )(Giffen goods)
Sir Robert Giffen(1837-1910)

( )
Veblen

024

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. , 2014.03

ISBN 978-986-121-887-8
1.
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102026996

3M66

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