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EMBA

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etag

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Winston EMBA

yjju @ mail. njtc. edu. tw

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001

Dow Jones Industrial Index

500

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002

42% 24%
18%

18.73%

Peter F. Drucker
Management Challenges for the

50
385

B2
39-44

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21st Century 85%

Simon A. Booth, Crisis Management Strategy: Competition and Change in


Modern EnterprisesLondonT. J. Press Ltd, 1993, p.2.

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Multidisciplinary

Thomas Kuhn

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John Naylor, Management ( Financial Times, London), 1999, p.6.

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007

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Philip Henslowe, Public Relations: A Practical Guide to The Basics (The


Institute of Public Relations: Kogan Page), 1999 , p.76.

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Crisis
Crimeinto decide

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1. Otto Lerbinger

(1)

(2)

(3)

Jean Wiley Huyler, Crisis Communication + Communication about


Negotiation (Nati , Press Bldg), 1981, p.1.

Otto Lerbinger, The Crisis Manager: Facing Risk and Responsibility


(Lawrence Erlbaum Associates:New Jersey), 1997, pp.4-7.

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2. Barton

(1)
(2)
(3)

3. Karl W. Deutsch

(1)

(2)
(3)
10

(4)

Donald A. Fishman, Valujet Flight 592: Crisis Communication Theory


Blended and Extended, Communication Quarterly, Vol.47, No.4, Fall 1999,
p.347.

10

Karl W. Deutsch, Crisis Decision-MakingThe Information Approach,


Managing International Crisis (Beverly Hills:Sage Publications, Inc. ),
1982, pp.15-16.

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4. Dieudonne ten Berge

(1)
(2)
(3)
(4)
(5)
11

(6)
5. Kathleen Fearn-Banks

12

6. Simon A. Booth

11
12

Dieudonnee ten Berge, The First 24 Fours ( Basil Blackwell), 1988, p.8.
Kathleen Fearn-Banks, Crisis Communication: A Casebook Approach
(Lawrence Erlbaum Associates:New Jersey), 1996, p.1.

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7. Donald A. Fishman

(1)
(2)
(3)

(4)
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(5)
8. Ian I. Mitroff

15

13

Simon A. Booth, Crisis Management Strategy (London: Routledge), 1993, p.86.

14

9, pp.347-348.
Ian I. Mitroff, Managing Crises Before They Happen (New York: American

15

Management Association ), 2001, p.34.

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9. Michael Bland

16

10.

(1)
(2)
(3)
(4)
(5)

17

16

Michael Bland, Communicating Out Of A Crisis (London: Macmillan Press


Ltd), 1998, p.5.

17

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11.

18

1.
2.
3.
4.
5.
6.
7.

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016

1.

Peter M. Senge
The Fifth Discipline

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017

19

19

Robert Heller
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018

2.

3.

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4.

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1.

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2. Steven Fink

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3. Philip Henslowe

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20

21

16
Steven Fink, Crisis Management:Planning for the Invisible (New York:

22

American Management Association), 1986, p.15.


Philip Henslowe, Public Relations : A Practical Guide to the Basics

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