1H87 圖解研究方法-試閱讀檔

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()
()
III

research process
()
CDROM Internet
()
Tyson Jung
20136
IV
III
Unit 1-1
004
Unit 1-2
006
Unit 1-3
008
Unit 1-4
010
Unit 1-5
012
Unit 1-6
014
Unit 1-7
016
Unit 1-8
018
Unit 2-1
022
Unit 2-2
024
Unit 2-3
026
Unit 2-4
028
Unit 2-5
030
Unit 2-6
032
Unit 2-7
6W
034
Unit 2-8
6W
036
Unit 2-9
038
Unit 2-10
040

Unit 3-1
044
Unit 3-2
046
Unit 3-3
048
Unit 3-4
050
Unit 3-5
052
Unit 4-1
058
Unit 4-2
060
Unit 4-3
062
Unit 4-4
064
Unit 4-5
066
Unit 4-6
068
Unit 4-7
070
Unit 4-8
072
VI
Unit 5-1
076
Unit 5-2
078
Unit 5-3
080
Unit 5-4
082
Unit 5-5
084
Unit 5-6
086
Unit 5-7
088
Unit 6-1
092
Unit 6-2
094
Unit 6-3
096
Unit 6-4
098
Unit 6-5
100
Unit 6-6
102
Unit 6-7
104
Unit 6-8
106
Unit 6-9
108
Unit 6-10
110
Unit 6-11
112
Unit 6-12
114
Unit 7-1
120
Unit 7-2
122
Unit 7-3
124
Unit 7-4
126
7-1
128
Unit 8-1
132
VII

Unit 8-2
134
Unit 8-3
136
Unit 8-4
138
Unit 8-5
140
Unit 8-6
142
Unit 9-1
146
Unit 9-2
148
Unit 9-3
150
Unit 9-4
152
Unit 9-5
154
9-1
156
VIII
10
Unit 10-1
162
Unit 10-2
164
Unit 10-3
166
Unit 10-4
168
Unit 10-5
170
Unit 10-6
172
11
Unit 11-1
178
Unit 11-2
180
Unit 11-3
182
Unit 11-4
184
Unit 11-5
186
Unit 11-6
188
12
Unit 12-1
192
Unit 12-2
194
Unit 12-3
196
Unit 12-4
198
Unit 12-5
200
Unit 12-6
202
Unit 12-7
204
Unit 12-8
206
Unit 12-9
208
IX
1
2
3
Unit 1-1
Unit 1-2
Unit 1-3
Unit 1-4
Unit 1-5
Unit 1-6
Unit 1-7
Unit 1-8
1-1
Unit
business research
research
Kerlinger, 1986 scientific
research
hypotheses
()quantitative research
qualitative research
004
()basic researchpure
research
applied research

4
1.
2.
3.
4.
005
Robert K.Yin
200129
value
free
1-2
Unit
( )
()
()X
Y
XY
()
006
investigative reporting
clinical research
()
()conceptual framework
()
1.
exploratory study
3.
descriptive study
causal study
2.
4
1. reporting
2. description
3. explanation
4. prediction
007
1-3
Unit
()ontology
Unit 1-4
()epistemology
008
()methodology
()method
( ) paradigm

-ism
1.
positivism
2.
analtical
qualitative methodconstruct
interpretivism
3
1.
2.
Lindblom,1959The Science of Muddling Through
incremental
comparisons of successive limitations
satisficing solutionsoptimal solutions
3.
March and Olsen
organized
anarchy
009
1-4
Unit
research methods
business research methods
010
()
()
()
()
()

1.
2.
effectiveness
efficiency
3.
5
1.
data mining
2.
3.
4.
5.
1.idols of the tribe
2.idols of the cave
3.idols of the market
4.idols of the theater
011
1-5
Unit
knowledgeuntested opinion
highly systematic styles of thinking
()untested opinion
()self-evident truth
()authorities
012
( ) case studies literary style of

thought

()scientific methods
self-correcting process
()mathematical model
postulational style of thought
research paradigm
reactivity error
idealisticinterpretational
idealismempiricism
empiricists
inductivedeductive
rationalism
existentialism
informal process
013
1-6
Unit
vs.
deductive reasoning
inductive reasoning
vs.
( ) deduction
014
false
argument form
( ) induction empirical generalizations
John Dewey
double movement of reflective
thought
plausible
015
1-7
Unit
Henry Mintzberg, 1983

organizational design
the operation core
the strategic apexthe
middle linethe
tech-nostructure
the support staff
Burns and Stalker, 196120
organic
mechanic
016
Lawrence and Lorsch, 1967
uncertainty
differentiationintegration
1.
2.
3.
4.
5.
1.
2.
3.
017
integrative department
individual integratordirect
management contact
1-8
Unit
018
()
quality research
()
4
1.
2.
3.
4.
1.
2.
019
Unit 2-1
Unit 2-2
Unit 2-3
Unit 2-4
Unit 2-5
Unit 2-6
Unit 2-7 6W
Unit 2-8 6W
Unit 2-9
Unit 2-10
. .
07
.
,
2014.
., 2008.08
.
ISBN 978-957-11-7625-3
ISBN 978-957-11-5229-5 ()
1. 2.
1.2.3.
494.031
103008164
489.67
97009174
1MCH
1H87
275

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www.wunan.com.

Kerlinger, 1986 scientific

satisficing solutionsoptimal solutions

business research methods

1.idols of the tribe

2.idols of the cave

3.idols of the market

4.idols of the theater

( ) case studies literary style of

( ) induction empirical generalizations

Henry Mintzberg, 1983

Burns and Stalker, 196120

Lawrence and Lorsch, 1967

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