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A
1B2C3D4
Y25Z26
100


ATTITUDE

(1)
(2)

What are your goals in this subject? (Please write down)

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Section 1

English for Business Skills 1

1.1 First Impression and Introducing
Yourself

1.2 CV Writing

18

1.3 Interview English

32

1.4 You are the Actor!

37

1.5 Telephone Techniques

51

1.6 M e m o r a n d u m s , N o t e s a n d
Information Exchange

66

1.7 Meeting and Conference

77

1.8 Business Etiquette: Good Manners,

Good Business

93

Section 2 
English for Business Communication

103

2.1 Business Letter Format

103

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2.2 The Sample Sentences

2.3 E-mail Writing

122
138

2.4 Price Enquiries and Proforma

Invoice

158

2.5 Negotiation and Bargaining

188

2.6 Complaints and Objection Handling

198

2.7 Selling, Distributing and Contract

Section 3

211

Quiz and Answers

233

233

241

248

258

269

269

270

272

273

276

277

277

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279

280

282

283

284

287

289

290

291

295

301

307

313

315

316

317

320

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Section 1

English for Business

Skills

1.1 First Impression and Introducing Yourself

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First Impression

55%
7%

25%

Smile

Smiling is an international language.

face-to-face communication
body language55%
words

7%

tone

38%

Your attitude is the first thing people see in a face-to-face communication.

Thanksgiving, appreciation, gratitude

Thanksgiving, appreciation and gratitude will make your business easier.

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tell about the water crystal story

1995

IHM

70%

70%

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h t t p : / / w w w.
epochtaiwan.net/webpage/special/water/1.htm

always have plenty to say

have many amazing stories to tell
maintain eye contact
be honest
never interrupt
listen carefully to what others are saying

fake listening

active listening
non-verbal communicationlistening without
interruption

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plenty (n)
There are still plenty of product brochures in the Marketing
Department.

maintain (v)
Dely company maintains close relations with their loyal customers.

interrupt (v)
Dont interrupt the speaker, ask your questions afterwards.

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Introducing Yourself
look people straight in the
eyes
introvert
ice breaker

Nice to meet you, Daisy. I am Orwell Chang. Please call me Orwell.

Its a pleasure to meet you, Daisy. I am Orwell Chang.
Nice to meet you, Daisy. My name is Orwell Chang.
Let me tell you a little bit about myself, Daisy. I am Orwell Chang.

Hello, This is Orwell Chang from Best Tech. Its nice to meet you.
Its my pleasure to meet you. I am Orwell Chang from Best Tech.
I am so happy to see you. This is Orwell Chang from Best Tech.
Its really my honor to have this opportunity to see you here. My
name is Orwell Chang and I work with Best Tech.

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I am so glad to have this opportunity to introduce myself to you.

Currently, I am a sales representative at Annabelle Marketing.
Its my great pleasure to be here in front of you to present myself. I
work at Annabelle Marketing as a sales representative.
I really welcome this opportunity to introduce myself. I am a sales
representative of Annabelle Marketing.

be glad to be happy to be pleased to be delighted to

introduce (v)
This new CEO introduces innovative ideas into business operation.

The chairman introduced the speaker to the audience.

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Application Letter and Autobiography Writing

Stage 1: Starting Writing

Gathering all the information you need
personal history
job historyachievements
skills

Putting your ideas on paper

marketing
tool

Ordering and classifying all the ideas

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10

Stage 2: Composing
Transferring your ideas into words

Emphasizing your competence and special events

Thinking about who is going to read it

Developing the words into phrases and sentences

Stage 3: Revising
Reading through what you have written

Asking others to prove read it

Checking! Does it make sense?

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11

Stage 4: Editing
Can you improve them?

How can layout and punctuation marks help?

Are spelling and punctuation marks correct?

Stage 5: Final Copy

Writing up work for final presentation

Using word or PDF file

Word PDF

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12

As an undergraduate or graduate, it is essential that you start your job

hunting campaign early. You should start the process early in your
final year. Dont wait until you have taken your final exams when the
competition for jobs is toughest.

transfer (v)
Timo has transferred from the warehouse to the accounting department.

develop (v)
EGA is developing a new business.
EGA
The corporate strategy gradually developed in the general managers mind.

layout (n)
The plant layout is impressive.

write up (ph.)
To write something again in a complete and useful form.
eg: To write up your notes.
Tips: eg = exempli gratia

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13

life history
brieffocused
dynamicclearly layouteasy to understand

a single purpose

tailor-made

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14

Application Letter
I am so glad to have this opportunity to introduce myself to you.
I hope the following information will help you to have a better
understanding either on my academic background or evaluating my
work experiences.
I was born on January 25th, 1985 in a traditional family in Taipei
County where education was deemed as the priority for the next
generation. Under this circumstance together with my own efforts,
I am proud to say that my performance in school was excellent. In
the meantime, I also joined some kinds of school and community
activities, such as the Association of the Scouts and swimming group.
I like to help people when they need. I enjoy my life and always try
my best to complete every event.
In 2002, the same year of high school graduation, I passed the Joint
Examination and chose Business Management as my major at Taipei
College of Business. During the four-year college life, not only had
I actively taken part in various societies, but also read all kinds of
books and journals. In addition, I was granted the scholarship from
college and local government. In the final year at Taipei College of
Business, I was busy preparing the team dissertation. The title of
our dissertation was An assessment of Management and Corporate
Social Responsibility, supervised by Professor Irene Pan. After oneyear of devoted working, we won the first prize.
After college, I chose Taipei County Bank as my first job, where I
was in charge of clerk services. From this position, I had learned
some management skills and was able to apply the objection handling
knowledge to my daily operation. I had been in this job for one
year and received a customer satisfaction award. This gives you an
example of my service ability.
I am quite sure about myself and always persist in carrying out my
future plan. To achieve my goal, I decide to change my job orientation
and choose a forward-looking company like yours to work with.
Should you require any information, I would be pleased to provide
anytime. Please also refer to the attached documents of my awards
and certificates. I look forward to hearing from you soon.

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15

1985125

2002

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16

evaluate (v)
Customer value is no longer evaluated by product price.

traditional family conventional family

ordinary family normal family
achieve (v)
Handerson achieved his sales quota last year.

forward-looking future-oriented:
refer to (v)
Please refer to below sales figures.

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17

Please write down your application letter.

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18

1.2 CV Writing

A4

references

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19

Curriculum Vitae
Name:

Male/Female

Date of Birth: Month/Date/Year

Address:

E-mail:

Tel:

Mobile phone:

Curriculum Vitae C V
resume
Susan PowellSusan
first namegiven namePowellsurnamefamily
namelast name
Powell, Susan
Date of Birth
Date/Month/YearBrE
Month/Date/YearAmE
zip code/postcode/postal
code
1031337682
8F-2, No.76, Lane 133, Chen-De Road Section 2, Da-Tung
District, Taipei, Taiwan
Room Fl. F No.
Building Alley Lane Street Section Road

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20

Neighborhood Village District Town

City County Province
BrEmobile phoneAmEcell phonecellular
phone

Academic Background
Date

University graduated and degree received

your major or dissertation title

Date

University or College graduated

your major or records of awards

Date

School graduated

records of awards

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.----.--
,2011.08
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ISBN 978-957-11-6384-0
1.
805.18

2.
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