Entrepreneur

How to Balance Your Personal and Professional Presence Online

Four tips for successfully blending the personal with the professional on social networks.

As Twitter has grown in influence as both a social platform and a communication channel for companies, I have recalibrated the way I interact with people there--and, by extension, any social network where I represent my brand. It has been a subtle shift, but an important one.

This was on my mind when a question came up at a marketing event where I spoke recently: How do you balance the personal and professional on social networks?

I advocated for a blending of the two. At its

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