Entrepreneur

Dixie Elixirs Wants to Become the First National Marijuana Brand

The company offers a range of cannabis products, including carbonated beverages, fudge bars and oil cartridges for vaporizer pens.

Marijuana

Tracking the marijuana marketplace

A glossy full-page ad in a recent issue of Culture, a "cannabis lifestyle magazine," reads: "Our munchies give you the munchies." The advertiser is Dixie Elixirs & Edibles, Tripp Keber's 4-year-old startup that manufactures more than 100 cannabis-infused products for Colorado's adult retail marijuana market.

Targeted to users who are worried about the health effects of smoking, Dixie uses an array of "innovative delivery systems" for THC (the active ingredient in

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur3 min read
Making the Midlife Leap
Sometimes, building the life you want requires a big risk. That’s what Keri Gardner realized when she cashed in $100,000 of her retirement savings to buy a franchise. It was November 2020, and she had just been laid off from her executive role at a h
Entrepreneur5 min readCorporate Finance
How to Build the Next Huge Thing
Want to start, fund, and sell a major company? Spencer Rascoff has some advice on that—because he’s seen it from all sides. As a founder, he first cofounded the travel-booking site Hotwire, which he sold to Expedia. He then cofounded Zillow, which he
Entrepreneur2 min read
The Loss That Changed My Company
When I was 17, I founded a company to save police officers’ lives. We distribute and manufacture body armor and other protective equipment. And yet, I will admit: For the first eight years, this work felt abstract—like watching war unfold on the nigh

Related Books & Audiobooks