6 Ways to Harness the Power of Review Sites
When Kevin Peak opened CaJa Popcorn in 2012, he knew social media would be an important component of his marketing plan. In addition to creating a website and establishing a presence on Facebook, Twitter and Instagram, he looked to online review sites such as Yelp and Urbanspoon to gather reviews and increase visibility for his gourmet popcorn company, which operates an Atlanta retail outlet and sells its products online.
"Enough people use those sites that I knew it was important for me to get my name on them to tell my story," Peak says. "They give you the ability to include information like your hours and some photos, both of which are key to getting customers to stop in."
But Peak soon realized that review sites posed some unexpected challenges. "These sites are great to get my name out there, but managing the actual review piece of it can be tricky," he says. "A lot of it feels out of your control, and for a business
