How a Fishing-Gear Company Is Reeling In Customers With Its Live Streaming Videos
The online broadcasts of 'Loon Live' is just one way the company is angling for sales
Loon Outdoors has been equipping fly-fishers with environmentally friendly gear for 24 years. The Ashland, Ore.-based company’s products can be found everywhere from big-box stores such as Cabela’s to small specialty fly shops. And over the past five years—boy, have the fish have been biting.
“We are
