Entrepreneur

How New York City Got Its First Denny's

Denny's is aiming to be a grand slam in Manhattan.
The industrial-chic design features nods to the city throughout. Craft cocktails are served at the granite-topped bar.

Denny’s is as American as apple pie—except in the Big Apple. Until recently, New York was one of a handful of U.S. cities that didn’t have at least one branch of the diner. 

That changed when Los Angeles-based Rahul Marwah—who is, along with his parents and sister, one of the chain’s largest multi-unit franchisees—learned about the gap in the New York market while at a company convention. 

“When I heard there were

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