Everand Logo

Welcome to Everand!

  • Entrepreneur

    How Dog Whisperer Cesar Millan Learned New Tricks for His Website

    Sometimes, paid SEO marketing vehicles aren't enough.
    by David Port Sep 01, 2015 2 minutes
    Cesar Millan

    In advance of Cesar Millan’s website relaunch this past summer, Dave Rogers, vice president of digital for the famed dog whisperer’s Los Angeles-based multimedia empire, wanted to ensure that the site’s legacy SEO didn’t suffer during the transition. The Millan brand had plenty to bark about, with more than 8 million followers on Facebook and the popular Cesar 911 TV series.

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur11 min read
    The Top 150 New and Emerging Franchises
    Franchising is full of decades-old brands that have proven themselves—so why would someone consider buying a franchise from a brand-new franchisor instead? There are many reasons: Although newer franchise concepts may come with higher risk, you can u
    Entrepreneur1 min read
    The Path To Millions Starts Here
    A million dollars sounds sexy. But what is it, really? For some, a dream. For others, a goal. A million in profit is a form of financial security—or at least the freedom to take some risks. A million in revenue is a marker point where business models
    Entrepreneur2 min read
    Which Fridge Would You Eat From?
    Will people buy cheap food to help save the planet? The answer is yes—and no. This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by dat

    Related Books & Audiobooks