Yves Béhar
The founder of industrial design firm Fuseproject has revolutionized design at companies large and small. His high-tech secret: Keep it simple
by JEFF BERCOVICI
Jun 29, 2016
1 minute
How has design thinking changed since 1993, when you started working in Silicon Valley?
Design was not seen as integral to business then. It was something you brought in at the end of a project to
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