The Atlantic

<em>The New Celebrity Apprentice</em> and the Scourge of Faux Inclusivity

The show, once hosted by Donald Trump and now hosted by Arnold Schwarzenegger, manages to celebrate diversity and to mock it—both at the same time.
Source: Luis Trinh / NBC

This post contains mild revelations about the results of season 15 of The New Celebrity Apprentice.

“We now live in an inclusive society where no one’s left out,” Boy George announced during Monday evening’s episode of The New Celebrity Apprentice. He shared this piece of good news while describing the series of ads he and his team had developed on behalf of Kawasaki’s new line of ergonomically customizable motorcycles. “The idea of this campaign,” the Culture Club singer explained to Arnold Schwarzenegger, The New Celebrity Apprentice’s recently installed new host, “was that, you know, anybody can be a biker—not just the traditional person who uses the bike. It’s open to everyone, whatever their sexuality, whatever their age, whatever their gender. And I think that was a really, really positive message.”

A positive message it was. And in response to it, Schwarzenegger replied: “Good.” The actor-turned-governor-turned-TV-host added no more to the conversation. Instead, he went on to fire (or, this being Schwarzenegger, to “terminate”) Kyle Richards, the Real Housewife who had been the project manager for

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