THE CASE FOR LO PRO
Why America’s latest dietary fetish is bad for just about everybody
by MADDIE OATMAN
Aug 21, 2016
3 minutes
YOU MIGHT NOTICE, the next time you go grocery shopping, that supermarket aisles are turning into one big advertisement for protein. The health claims are everywhere. Wheyhey ice cream—“20 g of protein per pot”—promises to help with “losing weight” and “skin anti aging.” P28 high-protein sliced bread wants to be “part of your journey to a healthy lifestyle.” Kellogg’s Special K Protein cereal “satisfies hunger longer.” Everyone at work seems to be on a high-protein Paleo diet. And American consumers, according to one business analytics firm, spend about $250 million a year on protein powder alone.
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