Fast Company

27 | HYPEBEAST

For uniting sneakerheads into a lucrative demographic
Ma transformed his former blog into a public company with the debut of Hypebeast on the Hong Kong stock exchange last year.

“In the world of hype, in the world of cool, you need to be the coolest platform selling the coolest products,” says Kevin Ma, the unflappable founder of the Hong Kong–based

You’re reading a preview, subscribe to read more.

More from Fast Company

Fast Company1 min read
46 uncommon
WHEN ELECTRONIC ARTS NEEDED TO REBR AND ITS $2 BILLION soccer vedio game FIFA after a financial dispute with the global sport's governing body, it tapped the London-based agency Uncommon for the job—perhaps the most daunting marketing challenge of la
Fast Company12 min read
08 for Whom The Bell Tolls
FOR SHOWING THE WORLD THAT TACOS ARE A STATE OF MIND NO ONE REALLY KNOWS who first came up with the idea of Taco Tuesday. One of the earliest references can be found in a newspaper ad for El Paso, Texas's White Star Cafeteria from Monday, October 16,
Fast Company1 min read
MIC Bonus: 10 More Lists Culled From This Year's Top 50 Most Innovative Companies
*Company names are otherwise subject to Fast Company style in the Top 50 and Top 10 Trends lists ■

Related Books & Audiobooks