Inc.

A NEW YORKER FINDS AN EDGE IN MILWAUKEE

ALEXA VON TOBEL On a startup’s budget, she says, you have to scrape by. Now she can “go out and get the best,” thanks to Northwestern Mutual’s deeper pockets.

SHE’S BLOND and speaks New York City fast, as befits a former trader at Morgan Stanley. He’s middle-aged, Midwestern, and trim, chooses his words carefully, and gives every indication of having stayed with his employer for decades—which he has.

In 2015, his company bought hers for a reported $250 million. Now, they practically finish each other’s sentences. The only thing that’s stopping

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.3 min read
2 Surviving Sweet but Sudden Success
Founder of Issei Despite debuting her company's all-natural, vegan Mochi Gummies at 170 Whole Foods locations just eight months after starting up, Mika Shino's path to retail success was anything but assured. While Shino, 52, had grown up in Japan ea
Inc.3 min read
Be You, but Better
Esther Perel has heard it all. There's the tale of a marriage born of the Iraq War and the one about a twice-married (to each other) couple. And, of course, there's the classic couple's dilemma: She wants change, and he can't let go. Perel has explor
Inc.3 min readSmall Business & Entrepreneurs
Screen Play
Joe Thomas and his co-founders were two weeks away from running out of money for their software startup when, in 2016, they launched a new product and went all in on prerecorded videos as a workplace communication tool. That product generated thousan

Related Books & Audiobooks