The Clever Strategy That Turned an Unknown Book Into a Bestseller
There's a better way to leverage influencers.
UJ Ramdas had an idea he knew people would love but that no publishing house would ever take seriously. Here it is: a mostly blank book. See the problem? And blank journals such as Moleskine are a dime a dozen. “We didn’t even approach book publishers,” Ramdas says. But those blank pages weren’t a gimmick. They were a carefully considered, earnest offering -- a space for journaling, which Ramdas claims
