WALKING THE TALK
How to turn a mission statement into sales
SAY “MISSION STATEMENT” AND most people think of a social mission company. But business mission statements have been around forever and, when crafted carefully, can be a powerful sales tool for nonsocial businesses, as Tina Aldatz and Margarita Floris, co-founders of Savvy Travelers, recently found out. Their company, based in Laguna Hills, California, makes
