How Peloton Found the Secret to Scale
Meet the tech company disguised as a cycling brand.
by Stephanie Schomer
Apr 01, 2017
2 minutes
’s first cycling studio wasn’t exactly an architectural masterpiece. “We created this 10-by-10 busted, back-office studio with some black curtains and cut a hole in one for the camera lens. We put eight really cheap bikes in the audience and a nicer bike on a pedestal, propped up on some bricks,” recalls cofounder and CEO John Foley.
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