Data Reveals What Drives the Perfect Instagram Photo
This social media firm hacked its way to 30,000 percent growth.
A photo may be worth a thousand words, but on , it can be worth millions of dollars. “Social-first” creative agency , which has 13.5 million Instagram followers across 180 countries, has adrenaline-junkie photographers, who capture breathtaking images, with data scientists who analyze and predict down to the pixel. That formula goosed Beautiful Destinations’ growth 30,000 percent since 2014. We asked CEO Jeremy Jauncey and chief data scientist Tom Nielsen to unlock a shot of London (above).
