Bloomberg Businessweek

CRAZY FOR CAULIFLOWER

A vegetable becomes a social media sensation

For the past four years, chef Jason Weiner has offered a Meatless Monday menu at his restaurant, Almond, in New York. The idea, he says, is to urge omnivores to accept vegetables as a main course. To do this, he relies frequently on a versatile veggie almost everyone likes: cauliflower. “Cauliflower is this blank slate. It has

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