The Guardian

Facebook needs to be more open about its effect on democracy | John Gallacher and Monica Kaminska

Social media plays a huge role in elections. But while Twitter allows access to its data, Facebook’s secrecy means the extent of its influence may never be known
‘During the 2017 general election young voters in particular turned to social media as their primary source of political news and information.’ Photograph: Chris Radburn/PA

Facebook and Twitter fast became major electoral battlegrounds in the 2017 general election. It is here that campaigns had the potential to be won or lost. Young voters in particular turned to social media as their primary source of political news and information.

Worryingly, multiple reports noted that political parties used controversial to reach key demographics with highly personalised messages. Independent research of how these sites are

You’re reading a preview, subscribe to read more.

More from The Guardian

The Guardian4 min read
‘Almost Like Election Night’: Behind The Scenes Of Spotify Wrapped
There’s a flurry of activities inside Spotify’s New York City’s offices in the Financial District. “It’s almost like election night,” Louisa Ferguson, Spotify’s global head of marketing experience says, referring to a bustling newsroom. At the same t
The Guardian4 min read
Mike McCormack: ‘If I’ve One Gift As A Writer, It’s Patience’
Mike McCormack was born in London in 1965 and raised on a farm in County Mayo in the west of Ireland. He published his first story collection, Getting It in the Head, in 1996, followed by three novels that have marked him out as an experimentalist. N
The Guardian4 min read
The Golden Bachelor’s Older Singletons Have Saved A Franchise
Strange as it may sound, one of the hottest shows on TV this fall has been … an old dating series now catering, for once, to senior citizens. That would be The Golden Bachelor, a new spin-off of America’s pre-eminent dating series in which a 72-year-

Related Books & Audiobooks