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    Richard Branson on the Importance of Taking Meaningful Risks

    According to the billionaire, it is important to ask yourself, 'What can I do to make a real difference?'
    by Jason Feifer Nov 01, 2017 5 minutes
    Source: Courtesy of Branson Team
    Courtesy of Branson Team

    Richard Branson is known as an adventurer, a billionaire and a prolific entrepreneur with an ever-expanding brand, Virgin. But as he explores in his new autobiography, Finding My Virginity, entrepreneurship is about much more than money. 

    Related: What Richard Branson Learned From His 7 Biggest Failures

    This issue of Entrepreneur is all about risks, and you’re known for taking many. But I imagine that what seems daring to others is actually, to you, very calculated. 

    We take a lot of calculated , but we make sure that no one risk is going to topple everything. Protecting the downside is critical. One of the first big deals I did was buying a secondhand 747 from Boeing. I was going from a record company to the airline business, so the key thing in that deal was that if it, which some other people do.

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