Maxim

DYSON ELECTRIC

Source: Although Dyson’s eponymous company operates in about 75 countries, the ideas, he says, “originate in Wiltshire”

England’s domestic auto industry is as moribund as the British Empire. Yes, you can still buy stylish Jaguars and hand-built Rolls-Royces, but technically speaking, none of these legendary auto badges belong to a Brit. For example: Jag and Land Rover, two of the U.K.’s automotive crown jewels, are owned by India’s Tata Group conglomerate.

Sir James Dyson wants to restore England’s automotive heritage. And more. The inventor of the Dyson Dual Cyclone, the bagless vacuum cleaner that brought him fame and fortune, has long been a one-man reindustrialization movement in the U.K. Which is also why he backed Brexit, the campaign to leave the European Union. “Britain needs to change, and we should have done so a long time ago,” he says. “We’ve ignored manufacturing, we’ve ignored engineering, and we’ve ignored technology.” Known for its appliances, his eponymous company recently announced that it will spend $2.7 billion to produce an English-designed electric vehicle to compete with Tesla, Toyota, GM, BMW, and anyone else.

Going from an outfit that. “Two and a half years ago, I started developing the car, and have so far built up a team of over 400 engineers.”

You’re reading a preview, subscribe to read more.

More from Maxim

Maxim4 min read
SPRITZ & SPREZZATURA
When summer rolls around we find ourselves anxiously checking our bar shelves to be sure we’re well supplied with bitter aperitifs, the building blocks of the traditional spritz, one of the most refreshing cocktails ever created. Aperol, Campari and
Maxim4 min read
Apex Predator
The Maceo Plex soundtrack thrums throughout our handsomely appointed cabin as we squiggle over the mountains of Andalusia, slaloming across sun-drenched foothills in a 2024 Mercedes-AMG GT 63. The synthesis between the techno surging from the Burmest
Maxim3 min read
Titanium Revolution
“Be first, be unique, be different.” Hublot’s mantra doubles as a guiding set of principles that were set forth and exemplified in 1980 by the Swiss watchmaker’s debut model—the Classic Original—the first true luxury watch to combine a precious metal

Related Books & Audiobooks