Inc.

The social network is a marketer’s dream, but it’s filled with clutter.

Use these creative ways to cut through the noise.
CRAFTY CONTESTS Paper Source stores ran an Instagram holiday card–making contest, offering the winner free craft tools. “It’s a way to engage people during the holiday season, but it also incentivizes them to buy our products,” Plotkin explains.

The Crowd Pleaser

GIVE YOUR FANS A DOPAMINE HIT

To build community, let go of those control-freak impulses and invite users in. Encourage followers to post photos and videos using a

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