Maxim

Neo TULUM

Call it the Burning Man effect: Where the bohemians go, the billionaires follow. And it’s happening in Mexico’s Tulum. Just as the Black Rock alternative-lifestyle bacchanal now attracts Fortune 500 execs camping out in sleek air-conditioned Airstreams, Tulum is luxing up the spot’s erstwhile beachy jungle vibes. For decades this wild stretch of the Riviera Maya was the secret hideout of the world’s rich hippie set, who’d come here

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