Entrepreneur

The Recruitment Platform Gradujuana Was Failing... Until It Changed Its Name to Vangst

How a considered name change boosted business for the startup.
Source: Courtesy of Karson Humiston
Courtesy of Karson Humiston

When Karson Humiston was nearing graduation from St. Lawrence University, she attended a cannabis trade show in Denver. Jobs were on her mind; what kinds were available, what were their requirements. And in talking to the vendors there, she learned that cannabis companies have trouble filling open positions. Why? Because traditional boards wouldn’t run their ads and firms wouldn’t take their business.

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