The Guardian

Why Bella Hadid and Lil Miquela’s kiss is a terrifying glimpse of the future | Arwa Mahdawi

An advert featuring the human and virtual models is late-capitalist hell, ‘queerbait’ and digisexuality all at once
‘While Miquela may be a futuristic creation, manufacturing girl-on-girl action to flog your brand is as old as time.’ Photograph: YouTube

Bella Hadid, a human supermodel, has been accused of “queerbaiting” after making out with Lil Miquela, a computer-generated influencer, in order to sell designer underwear. I know, I know, there’s a lot going on in that sentence. Please take a

You’re reading a preview, subscribe to read more.

More from The Guardian

The Guardian4 min read
‘Still A Very Alive Medium’: Celebrating The Radical History Of Zines
A medium that basks in the unruliness and unpredictability of the creative process, zines are gloriously chaotic and difficult to pin down. Requiring little more to produce than a copy machine, a stapler and a vision, zines played a hugely democratiz
The Guardian7 min read
Gwyneth Paltrow: Is Her Life A Work Of Performance Art?
Ripping to shreds Gwyneth Paltrow’s Goop gift list has been a media preoccupation for years now, to the point that the website even titles it, “The ridiculous but awesome gift guide”. Still, even those not driven by well-documented animus towards Pal
The Guardian8 min read
PinkPantheress: ‘I Don’t Think I’m Very Brandable. I Dress Weird. I’m Shy’
PinkPantheress no longer cares what people think of her. When she released her lo-fi breakout tracks Break it Off and Pain on TikTok in early 2021, aged just 19, she did so anonymously, partly out of fear of being judged. Now, almost three years late

Related Books & Audiobooks