Everand Logo

Welcome to Everand!

  • Entrepreneur

    Want to Become a Successful Tech Company? Be Boring!

    Tech companies often only want to work on the buzziest projects. But if they put aside their egos, they'd discover a far wider world of opportunity.
    by Paul Nunes Jun 01, 2019 2 minutes
    Source: Courtesy of Paul Nunes
    Courtesy of Paul Nunes

    Tech entrepreneurs like to create cool technological solutions. Then, they often only want to provide their solutions to customers or clients that are equally cool -- favoring the few buzzy opportunities over many other unexciting ones.

    I know this sounds crazy. Who turns down business? But it’s true. Many tech have focused on splashy, slick apps of consumer convenience, rather than attending to the less visible infrastructure necessary to keep all this running. According to CB Insights, the number one reason cited by startups in postmortems was “lack of a market need” for their product. Hmm.

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur10 min read
    Top Franchises for Diversity, Equity & Inclusion
    A franchise is most successful when it reaches a wide variety of communities—and to do that best, it needs to bring a diversity of voices and experiences into its franchisee and corporate-level ranks. That’s why, for the third year, we’ve chosen the
    Entrepreneur3 min read
    Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
    Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A
    Entrepreneur12 min readCorporate Finance
    Charities Are Getting Down to Business
    Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion

    Related Books & Audiobooks