Entrepreneur

Sun-Maid Raisins Has a Bold Plan to Reinvent Itself. (Watch Out, Fruit Roll-Ups!)

The storied company's new CEO is tackling a big challenge: a recognizable brand but a declining business.
Source: Sun-Maid | Facebook
Sun-Maid | Facebook

Hear the story of Sun-Maid's changes on our podcast Problem Solvers.

Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapes-­carrying girl. It needed a new CEO -- was he interested? “What is the appetite for risk?” he asked in response. Because Overly, a food industry , knew the job wouldn’t be

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