Immersive or distracting? Regal L.A. Live to experiment with 'ambient' movie theater tech
by Ryan Faughnder, Los Angeles Times
Jul 18, 2019
2 minutes
LOS ANGELES - Faced with greater competition, movie theaters have tried multiple experiments to upgrade the cinematic experience, including bigger and brighter screens and rumbling seats. But a major challenge for exhibitors is to make the experience more enticing without resorting to gimmickry.
One Los Angeles theater, Regal L.A.
You’re reading a preview, subscribe to read more.
Start your free 30 days