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    The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
    The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
    The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
    Audiobook10 hours

    The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

    Written by Mario Moussa and G. Richard Shell

    Narrated by Alan Sklar

    4.5/5

    ()

    About this audiobook

    Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.

    Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.

    In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono.

    Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateNov 1, 2007
    ISBN9781400175307
    The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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    Reviews for The Art of Woo

    4.5/5

    3 ratings2 reviews

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    • 4/5
      Good book with in-depth ideas about persuasion. Worth a review.
    • 4/5
      Got better as I listened. At first I thought not for me, then I hit a point I couldn't stop listening. Some great material and food for thought.