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    ZOOM: The Global Race To Fuel the Car of the Future
    Unavailable
    ZOOM: The Global Race To Fuel the Car of the Future
    Unavailable
    ZOOM: The Global Race To Fuel the Car of the Future
    Audiobook (abridged)3 hours

    ZOOM: The Global Race To Fuel the Car of the Future

    Written by Vijay Vaitheeswaran and Iain Carson

    Narrated by Vijay Vaitheeswaran

    4/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    ZOOM takes listeners inside the global race to build the car of the future, as pioneers in Japan, India, China, and the USA tackle the challenge of creating automobiles that will run on cleaner energy sources.

    The authors write: "Oil is the problem. Cars are the solution." We are living in the midst of a Great Awakening in which environmentalists, entrepreneurs, and political leaders are forming new alliances to end our addiction to oil and create new technologies. The days of Big Oil and Big Auto are numbered, according to the authors, who show how we are in the midst of a major transformation from carbon-based energy sources to new fuels and technologies.

    ZOOM traces the history of the linked industries of oil and automobiles, and how the two have shaped domestic capitalism and the international landscape, creating both progress and peril. They explain how Toyota vanquished American competitors to become the world's largest automobile manufacturer and, more importantly, a leader in hybrid cars using electric power. They take us into the boardrooms of oil executives and show how some are boldly exploring new energy sources while others deny the dangers posed by oil and risk extinction.

    With wide-ranging analysis and a keen view of the key players in the intersecting worlds of energy and automobiles, authors Iain Carson and Vijay Vaitheeswaran tell the story of what may be the most important challenge facing the industrial world: How to make the transition from the Age of Petroleum to a cleaner and better future.
    LanguageEnglish
    PublisherHachette Audio
    Release dateOct 1, 2007
    ISBN9781600240614
    Unavailable
    ZOOM: The Global Race To Fuel the Car of the Future

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    Reviews for ZOOM

    4/5

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    • 3/5
      This book feels very well researched. It provides a very interesting perspective of the symbiotic relationship between Oil Companies and Motor Vehicle Manufacturers, and offers perspectives on how this nexus may be broken.Unfortunately the book is somewhat biased. First, it is very US-centric: apart from an analysis of how Toyota came to be number one there are only fleeting references to non-US players. Whilst a defect this is a forgivable one given the size and centrality of the US market.Second, the authors appear to be in love with certain technological solutions. Hydrogen is repeatedly pushed as the "fuel of the future". This despite the fact that Hydrogen has been "only ten years away" for a long time now. Carbon Sequestration is also spoken of as if it was a proven and reliable technology when, in fact, it is still very much at the development stage.Unfortunately these stances left me feeling that the authors were trying to have their cake and eat it too: lets git rid of that dependence on nasty foreign oil, oh but lets also keep our business model of transportation powered by some sort of chemical fuel.
    • 4/5
      Zoom is very much a story. It is a story about the rise and fall of the American auto industry. It is a story of the rise and decline of the American oil industry. It's also a story of competition and the success of forces outside the U.S., particularly Toyota, and government owned oil companies such as ARAMCO. Most importantly it is a story, a cautionary tale about arrogance and hubris amid a pending climate catastrophe, when innovation is needed to create the fuels and cars of tomorrow. It is a warning to Americans that the rest of the world won't wait to solve these problems, because they're already working on it. Zoom is a great read. One need not be an engineer to make sense of it. The narrative moves right along.