Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
    The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
    The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
    Audiobook3 hours

    The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

    Written by Seth Godin and The Group of 33

    Narrated by Seth Godin

    4/5

    ()

    About this audiobook

    Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.

    In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo!"

    But how do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.

    The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateJan 1, 2005
    ISBN9781400172016
    The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
    Author

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

    More audiobooks from Seth Godin

    Related to The Big Moo

    Related audiobooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Trust Your Feelings, Now More Than Ever

      Sep 1, 2017

      Business isn’t always about numbers. Actually, it rarely is. It’s about people, and emotion. What about the dollars? The cash flow? The share price? Don’t kid yourself. Those are the by-products, the results. Anyone who is truly sophisticated about b

      2 min read

    • Article

      Wesley Ng

      Jan 3, 2023

      Wesley Ng is the founder and CEO of Casetify, the much-loved tech accessories brand. How does your business make a difference? We make a difference in our users’ daily lives; we impact the livelihoods of many artists; and our work impacts the envir

      3 min read

    • Article

      From Prisoner To Millionaire

      Dec 1, 2020

      From Prisoner To Millionaire
      4 min read

    • Article

      Check, Please

      Apr 4, 2023

      Check, Please
      7 min read

    • Article

      The Difference Between Ambitious and Absurd

      Apr 4, 2023

      AT THE INVESTMENT firm I started five years ago, Unorthodox Ventures, we see a constant stream of founders asking for funding. Unfortunately, some of them leave us feeling like we've just sat through some bizarre theater of the absurd production. Abs

      5 min read

    • Article

      Covering the Cannabusiness

      May 30, 2018

      Covering the Cannabusiness
      4 min read

    • Article

      Brand with A Porpoise

      Sep 22, 2017

      Brand with A Porpoise
      5 min read

    • Article

      Journey

      Jul 1, 2021

      Journey
      6 min read

    • Article

      Risking It For The Greater Good

      Oct 14, 2019

      As a kid I was always a risk taker, I was a sucker for peer pressure. “Jump over the hedge Chris, you’ll be right”, and so I would, and nine times out of 10 I was alright. Don’t get me wrong, I was scared, always scared, but the adrenaline and excite

      4 min read

    • Article

      Secrets Of Success

      Mar 24, 2021

      How many times have you read that agencies are dead, that they’re being replaced by in-house creative departments run by clients themselves? Although this may be true, I believe the future for agencies is a world of rainbows and unicorns. Let me expl

      3 min read

    • Article

      Show Her the Money

      Oct 23, 2019

      Show Her the Money
      4 min read

    • Article

      Welcome To our Csi Edition

      Apr 19, 2023

      To the best of my knowledge, no other publication in the world delivers such 1 immediate and direct benefit to its vendors as The Big Issue. It’s a simple, yet brilliant business model as much as it is a good monthly read. This is just one of the rea

      4 min read

    • Article

      Selling Ain’t Telling

      May 5, 2020

      A former editor and founding CEO of the ad agency Droga5, Andrew Essex is currently the CEO of Plan A, a marketing services holding company, the author of The End of Advertising, and a recognized authority on branding and brand storytelling. In this

      4 min read

    • Article

      A Investigation

      May 22, 2022

      A Investigation
      8 min read

    Related categories

    Reviews for The Big Moo

    4/5

    73 ratings8 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 3/5
      The concept of the book is simple and is repeatedly stated. The author makes a big deal out of the fact he is not making money off of sales of the book. The book has a valuable concept but it could have been explained in a few paragraphs. The excess begins to be annoying and comes across as hype. I would not pay anything for his book, so his profit is appropriate.

      3 people found this helpful

    • 3/5
      This book was okay. It was a series of essays and each one came out like it was the most important thing you need to know. After about 5 you start to get tired of them. They're was plenty of motivating prose, but in general I didn't come away with a lot of specific applications.

      2 people found this helpful

    • 4/5
      Essays from 33 business gurus about how to stand out and be remarkable. The contributions are short - you won't find in-depth thinking here. But the messages about the importance of thinking big, failing early, and refusing to settle are, at the least, good reminders for people who want to make an impact. One of my favorites selections offered juggling as a metaphor for work. Beginning jugglers spend a lot of time rushing around trying to catch the balls, but experienced jugglers will tell you that it is the throwing that is most important. If you throw effectively, catching will be easy. Rushing around chasing balls sounds a lot like what I do at work most days. The idea that I might be able to stop that by setting some priorities and focusing on the important isn't new to me. But the juggling metaphor made it fresh. I listened to this on audio, and it worked pretty well that way. It would also be a good book just to dip into from time to time.

      2 people found this helpful

    • 5/5
      Wonderful book, lots of examples to reinstate each theory. well read too
    • 2/5
      Not into it. Alot of concepts but not really my cup of tea. Too much fluff
    • 5/5
      Seth Godin decided to do something remarkable. He thought, "Why not publish a book written by 33 people that doesn't make a dime of profit?" Why not? The result is The Big Moo, an anthology of 72 short, pithy essays covering everything from a list comparing big companies vs. startups, to a lesson on leadership learned in a redwood forest, to what a Colorado roofer did right, to what a local print shop did wrong. The chapters bounce around all those topics and more, but all relate to the core idea of being remarkable. Godin defines remarkable, in business or personal life, as doing something not good, and not perfect, but that stands out, that causes people to start talking, "remarking" about it. In other words, not only do you have to stand out (as he wrote about in a previous book The Purple Cow), but you have to do something really out of the ordinary, remarkable, a.k.a. "The Big Moo." He says that the real challenge before us is to do something truly remarkable with our work and our lives. The Big Moo doesn't pretend to be a step by step guide to guaranteed remarkability, but instead is a freewheeling brainstorming session to whet your appetite and spark your creativity toward creating your own remarkable life. The book itself is the prime example of doing the remarkable. The editor, Seth Godin, approached 32 people, some famous like Tom Peters and Guy Kawasaki, and others famous only to the people they have impacted. He asked them to contribute material to the book for free, with the agreement that all the book's profits go to charity. On top of that, all the material is anonymous, so that you're not sure who wrote which chapter. Remarkable. How I received the book is an example of the ripple effect of remarkability that Godin is aiming for. My copy came from Glen Tullman, the CEO of Allscripts. When his company read the book, they asked the question, "What can we do remarkable?" The result of asking that question is a new collaborative initiative that Allscripts has launched that will provide the ability for every physician in America to use electronic prescription prescribing completely FREE, which is absolutely unheard of. Now that's remarkable. The Big Moo is a quick and fun read, sure to give you some good food for thought for your own remarkable life.
    • 4/5
      Great insight into successful people. Innovative and inspiring. Always something to learn from Mr. Godin. I highly recommend
    • 5/5
      I read this book many years ago and it helped me before and I learned many things and the same thing happens when I listen to the audible book