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    The Way We'll Be: The Zogby Report on the Transformation of the American Dream
    The Way We'll Be: The Zogby Report on the Transformation of the American Dream
    The Way We'll Be: The Zogby Report on the Transformation of the American Dream
    Audiobook8 hours

    The Way We'll Be: The Zogby Report on the Transformation of the American Dream

    Written by John Zogby

    Narrated by Dick Hill

    3/5

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    About this audiobook

    In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

    Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

    However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition-that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

    -We are learning to live with limits on everything-from the resources we consume to the exercise of national power abroad.

    -Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.

    -Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.

    -We are demanding authenticity-in politicians, products, and our daily encounters-like never before.

    These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateAug 29, 2008
    ISBN9781400178155
    The Way We'll Be: The Zogby Report on the Transformation of the American Dream

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    • 3/5
      John Zogby's The Way We'll Be attempts to take recent polling data and extrapolate predictions about the way we'll be (obviously). At times it interesting. Zogby talks about using where one shops as a predictor of how one votes (turns out that Wal-Mart shoppers are Republicans). His predictions of a younger generation that's more globally aware, multilateralist in foreign affairs, cooperative at work, cosmopolitan in proclivities, is all interesting, but hardly news taken as discrete data points. It's interesting, though, when looked at in the aggregate. If I had to venture to sum it all up, Zogby predicts that we're all becoming much more "elite" at least elite in the way that conservatives define it. In the future, we're all going to be cooperative, environmentally aware people more in touch with our spirituality and more concerned with others' well being than we've been in the past. We'll drive our Prius, sip out latte, and perhaps meditate. Zogby doesn't quite say that, but it seems like a logical extension of the data. To me, this puts the current election in an incredibly interesting light and represents a very visible cultural shift. The vociferousness of the Obama/Biden and McCain/Palin camps, viewed in this light, really do represent radically different ways of viewing the world. The Clinton era saw some of this, but it was still mired in the 1960s. This may be the last gasp of that generation in a political sense. But if Zogby is correct, this restoration may be but a brief vista on a radically changing landscape.