Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
    Unavailable
    Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
    Unavailable
    Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
    Audiobook10 hours

    Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

    Written by David Robertson and Bill Breen

    Narrated by Thomas Vincent Kelly

    3.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model.

    As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy.

    It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. 

    Along the way, Brick by Brick reveals how LEGO:

    - Became truly customer-driven by co-creating with kids as well as its passionate adult fans
    - Looked beyond products and learned to leverage a full-spectrum approach to innovation
    - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques
    - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans
    - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes

    Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateJun 25, 2013
    ISBN9780449806524
    Unavailable
    Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
    Author

    David Robertson

    Dr. Robertson graduated from Vanderbilt University in 1969, with a B.A. in Germanic and Slavic Languages. He attended the Arnamagnaen Institute in Copenhagen, Denmark before receiving his medical degree from Vanderbilt University Medical School in 1973. He went on to complete an internship and residency in Medicine at Johns Hopkins Hospital. Robertson was a postdoctoral fellow in Clinical Pharmacology at Vanderbilt for two years before accepting a position as assistant chief of Service in Medicine and instructor in Medicine at Johns Hopkins in 1977. In 1978, Robertson returned to Vanderbilt as assistant professor of Medicine and Pharmacology, became an associate professor in 1982, then rose to professor in 1986. He spent one year as a visiting professor in the Department of Molecular Endocrinology at National, then served as a visiting professor in the Department of Anatomy and Embryology at University College in London. In 1993, Robertson became director of the Medical Scientist Training Program at Vanderbilt University and also took the position of director of the Division of Movement Disorders in the Department of Neurology, which he held until 2000. Along with his current roles as professor of Medicine and Pharmacology and professor of Neurology, Robertson is currently the Elton Yates Professor of Autonomic Disorders, director of the General Clinical Research Center and director of the Center for Space Physiology and Medicine for Vanderbilt University. Robertson currently serves on the Board of Advisors for the World Life Foundation, the NASA Microgravity Human Research Committee, the Merck Advisory Board, and the editorial boards of American Journal of Medicine, Autonomic Neuroscience and Clinical Autnomic Research. He is also associate editor for the Journal of Pharmacology and Experimental Therapeutics.

    More audiobooks from David Robertson

    Related to Brick by Brick

    Related audiobooks

    Management For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      My Build Predictions for 2022

      Feb 3, 2022

      My Build Predictions for 2022
      3 min read

    • Article

      Questions for David Robertson, Innovation Expert, The Wharton School

      Jan 1, 2018

      There are two widely-recognized routes to innovation: incremental improvement and revolutionary disruption. Describe what you call ‘The Third Way’. These two traditional types of innovation are still really important: We should always be thinking abo

      6 min read

    • Article

      Relighting The Fuse

      Mar 19, 2020

      Relighting The Fuse
      5 min read

    • Article

      The Founder's Mentality

      May 1, 2018

      All companies strive for profitable growth, but you believe it eludes many for a common reason. What is it? In my 25 years of researching this topic and working with clients, one theme has come up again and again: complexity. In my view, complexity i

      6 min read

    • Article

      Big Dreams

      Aug 12, 2021

      Big Dreams
      5 min read

    • Article

      The Innovation Revolution

      Jun 26, 2019

      The Innovation Revolution
      1 min read

    • Article

      Partnering with Start-Ups

      Jan 1, 2019

      You have said that many big, established corporations are in trouble. How so? A few things are going on. First of all, many of these ‘legacy companies’ have failed to keep up with their customers. I was recently chatting with some of Facebook’s leade

      5 min read

    • Article

      Hold Breville (brg)

      Mar 1, 2023

      The US investor and fund manager Peter Lynch said you should invest in what you know, and I know Breville. From kettles to coffee grinders and much in between, I have eight of its products dotted around my home. The trouble is that whenever I researc

      1 min read

    • Article

      Why Your Sexy Innovation Lab Is Failing

      Apr 8, 2018

      Innovation labs are springing up everywhere, being commonplace in industries from banking to the property sector, aimed at everything from improving productivity to showcasing new tech, creating new revenue streams or bolstering existing ones. For so

      4 min read

    • Article

      The Innovative Enterprise

      May 1, 2020

      You work for one of the most creative companies in the world. How would you describe Cirque du Soleil’s approach to innovation? Our innovation is not the result of a few isolated actions. It’s part of our DNA. We challenge ourselves to never do the s

      5 min read

    • Article

      Small Talk RICARDO GUADALUPE

      Sep 6, 2021

      Small Talk RICARDO GUADALUPE
      1 min read

    • Article

      Ricardo Guadalupe

      Sep 8, 2021

      Ricardo Guadalupe
      1 min read

    • Article

      Small Talk RICARDO GUADALUPE

      Sep 3, 2021

      Small Talk RICARDO GUADALUPE
      1 min read

    • Article

      Small Talk RICARDO GUADALUPE

      Sep 8, 2021

      Small Talk RICARDO GUADALUPE
      1 min read

    • Article

      Questions for Navi Radjou, World Economic Forum

      Jan 1, 2018

      What is ‘Frugal Innovation’, and why did you decide to write a book about it? My co-author, Jaideep Prabhu, and I wrote a previous book in 2012, called Jugaad Innovation, based on the quick and flexible innovation we were seeing in emerging markets l

      6 min read

    • Article

      Different Is Good

      Mar 13, 2018

      Are architects too in demand? It’s not a question I ever thought I’d ask. One of the principles that animates Dwell is that everyone who’s able to work with an architect should. But what I’ve been hearing lately from people in the Bay Area is that fi

      2 min read

    • Article

      A Low-risk, High-reward Approach

      Mar 25, 2021

      A Low-risk, High-reward Approach
      4 min read

    • Article

      John Tupper

      Apr 2, 2021

      John Tupper
      6 min read

    • Article

      Turning Big Ideas into Business

      Jan 1, 2018

      ASK ANY LEADER TODAY, and they will tell you that innovation is a top priority for their enterprise. In the words of Cisco’s John Chambers: “Disrupt yourself, or be disrupted.” To quote from PwC’s 2017 CEO Survey report, innovation is the most direct

      8 min read

    Reviews for Brick by Brick

    3.5/5

    26 ratings4 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 3/5
      I found the history of lego from its beginnings to close demise and finally it's meteoric rise a very interesting read. When it comes to shaping the how's and whys into a clear set of achievements and how to's is another thing.
    • 3/5
      Too much about certain broad, canonical business strategies ("reach for blue ocean markets") and the failures, or rather the failed timing, of these, but maybe that is just how business book are. Interesting because of the topic - the Lego brick.
    • 3/5
      Brick by Brick contained more business jargon than I cared for (which is, I suppose, none) - yet Robertson explains in great detail how LEGO lost its way in the late 90s and early 00s and how, on the brink of bankruptcy, the company refocused on its strengths and reconnected with its core customers.
    • 3/5
      I found the history of lego from its beginnings to close demise and finally it's meteoric rise a very interesting read. When it comes to shaping the how's and whys into a clear set of achievements and how to's is another thing.