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    Unavailable
    How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation
    Unavailable
    How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation
    Unavailable
    How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation
    Audiobook7 hours

    How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation

    Written by Susan M. Weinschenk, PhD

    Narrated by Jo Anna Perrin

    5/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of every day is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do-even getting people to want to do the stuff you want them to do?

    In this book you'll learn the seven drives that motivate people: The Desire for Mastery, The Need to Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks of the Mind. For each of the seven drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn:

    The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.

    If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.

    If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON'T refer to money.

    If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten.

    If you are using feedback to increase the desire for mastery, keep the feedback objective, and don't include praise.
    LanguageEnglish
    PublisherTantor Media, Inc
    Release dateSep 9, 2013
    ISBN9781452686226
    Unavailable
    How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation

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    Reviews for How to Get People to Do Stuff

    5/5

    30 ratings4 reviews

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    • 5/5
      Great book with so many insights and easy to grasp
      Totally recommend it
    • 5/5
      Love it. Well read. Easy to understand and applied. I recommend.
    • 5/5
      One more excellent book of S. Weinschenk. As always, very documented, easy to read, structured. I've read a lot about this theme before, but I still found many new tips here.
    • 5/5
      Another quite impressive book around the pair Psychology and Strategy ! Useless to say that I'm still brainstorming myself about manipulation by purpose vs intelligent anticipation ?Anyway - The definition and description of the "7 Pillars and Drivers for Motivation" provide fascinating tips on achieving success through influence. Well - for those who aspire to team's leadership and Management - this book will help to motivate folks and actually recover from them all precious expected things - the shortest path to sucess !Sunday, 16th June - 2013