Rating: 5 out of 5 stars
5/5
Audiobook5 hours
7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone
Written by James C. Crimmins, PhD
Narrated by James Foster
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
- Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.
- Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
- Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
- Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”
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Reviews for 7 Secrets of Persuasion
Rating: 4.515151515151516 out of 5 stars
4.5/5
33 ratings3 reviews
- Rating: 5 out of 5 stars5/5best Illustration,with good examples,one should listen if he or she wants to market a product,dats it
- Rating: 4 out of 5 stars4/5Good, but the title is misleading. This is persuasion as related to mass marketing. These techniques are less effective when people are more on the defensive.
- Rating: 5 out of 5 stars5/5Great scientific research in the field of marketing! It describes the process of decision making for the consumer.