Imagine It Forward: Courage, Creativity, and the Power of Change
Written by Tahl Raz
4.5/5
()
Currently unavailable
Currently unavailable
About this audiobook
FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY.
Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE.
Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock's personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE's first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture.
As the woman who initiated GE's Ecomagination clean-energy and its (and NBC's) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a "change maker" by leading with imagination.
"Ideas are rarely the problem," writes Comstock. "What holds all of us back, really-is fear. It's the attachment to the old, to 'What We Know.'"
As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible.
For all those looking to spearhead change in their companies and careers, and reinvent "the way things are done," Imagine It Forward masterfully points the way.
Tahl Raz
Tahl Raz uncovers big ideas and great stories that ignite change and growth in people and organizations. He is an award-winning journalist and co-author of the New York Times bestseller Never Eat Alone. When not researching or writing, he coaches executives, lectures widely on the forces transforming the new world of work, and serves as an editorial consultant for several national firms. He invites readers to e-mail him at tr@tahlraz.com and to visit his website at www.tahlraz.com.
More audiobooks from Tahl Raz
Never Split the Difference: Negotiating As If Your Life Depended On It Rating: 5 out of 5 stars5/5Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Rating: 4 out of 5 stars4/5Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Rating: 0 out of 5 stars0 ratings
Related to Imagine It Forward
Related audiobooks
Hire Purpose: How Smart Companies Can Close the Skills Gap Rating: 0 out of 5 stars0 ratingsIntended Consequences: How to Build Market-Leading Companies with Responsible Innovation Rating: 5 out of 5 stars5/5Lead with We: The Business Revolution That Will Save Our Future Rating: 0 out of 5 stars0 ratingsTo the Top: How Women in Corporate Leadership Are Rewriting the Rules for Success Rating: 0 out of 5 stars0 ratingsHigh-Stakes Leadership: Leading Through Crisis with Courage, Judgment, and Fortitude Rating: 0 out of 5 stars0 ratingsLeading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership Rating: 0 out of 5 stars0 ratingsThe Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition Rating: 0 out of 5 stars0 ratingsFirst Be Nimble: A Story About How to Adapt, Innovate and Perform in a Volatile Business World Rating: 0 out of 5 stars0 ratingsNever Ride a Rollercoaster Upside Down: The Ups, Downs, and Reinvention of an Entrepreneur Rating: 0 out of 5 stars0 ratingsA Dozen Lessons for Entrepreneurs Rating: 5 out of 5 stars5/5In Great Company: How to Spark Peak Performance By Creating an Emotionally Connected Workplace Rating: 0 out of 5 stars0 ratingsPivot for Success: Hone Your Vision, Shift Your Energy, Make Your Move Rating: 0 out of 5 stars0 ratings3 Hours a Day: How Entrepreneurs Can Multiply Their Income By Working Less and Living More Rating: 0 out of 5 stars0 ratingsSpeak-Up Culture: When Leaders Truly Listen, People Step Up Rating: 0 out of 5 stars0 ratingsHigher Ground: How Business Can Do the Right Thing in a Turbulent World Rating: 0 out of 5 stars0 ratingsFearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization Rating: 0 out of 5 stars0 ratingsStop the Shift Show: Turn Your Struggling Hourly Workers Into a Top-Performing Team Rating: 0 out of 5 stars0 ratingsGreater Fortune: Essential Lessons from the Entrepreneur Who Bought the Company That Fired Her Rating: 5 out of 5 stars5/5Big Bang Disruption: Strategy in the Age of Devestating Innovation Rating: 3 out of 5 stars3/5The Talent Manifesto: How Disrupting People Strategies Maximizes Business Results Rating: 3 out of 5 stars3/5Strategize to Win: The New Way to Start Out, Step Up, or Start Over in Your Career Rating: 5 out of 5 stars5/5Detonate: Why - And How - Corporations Must Blow Up Best Practices (and bring a beginner's mind) To Survive Rating: 5 out of 5 stars5/5The Vacation Effect® for Entrepreneurs Rating: 0 out of 5 stars0 ratingsIncome From Outcomes: Tap Into Unrealised Income Through a Customer Outcome Program Rating: 0 out of 5 stars0 ratingsFive Keys to Powerful Business Relationships: How to Become More Productive, Effective and Influential Rating: 0 out of 5 stars0 ratingsSpeed: How Leaders Accelerate Successful Execution Rating: 0 out of 5 stars0 ratingsChief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Rating: 0 out of 5 stars0 ratingsThere Is No Box: A Practical Guide for the Relatable Leader Rating: 0 out of 5 stars0 ratingsMeasuring Happiness: The Economics of Well-Being Rating: 0 out of 5 stars0 ratings
Small Business & Entrepreneurs For You
Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Without a Doubt: How to Go from Underrated to Unbeatable Rating: 4 out of 5 stars4/5Capital Gaines: Smart Things I Learned Doing Stupid Stuff Rating: 4 out of 5 stars4/5Create: Tools from Seriously Talented People to Unleash Your Creative Life Rating: 4 out of 5 stars4/5Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals Rating: 4 out of 5 stars4/5Think Like a Billionaire Rating: 5 out of 5 stars5/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Rating: 5 out of 5 stars5/5From the Basement: A History of Emo Music and How It Changed Society Rating: 4 out of 5 stars4/5Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Rating: 5 out of 5 stars5/5The Science Of Getting Rich Rating: 5 out of 5 stars5/5When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach Rating: 5 out of 5 stars5/5Radical Abundance: Mastering the Psychology of Money Rating: 4 out of 5 stars4/5What’s Holding You Back?: Breaking Through Fear and Insufficiency to Achieve Your Goals Rating: 5 out of 5 stars5/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 5 out of 5 stars5/5The Millionaire Fastlane, 10th Anniversary Edition: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 5 out of 5 stars5/5The Layperson’s MBA: Skipping the Degree without Skipping the Important Lessons Rating: 5 out of 5 stars5/5Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals Rating: 5 out of 5 stars5/5The Whole Body Entrepreneur: A Physical and Emotional Self-Care Bootcamp Rating: 5 out of 5 stars5/5The 7 Secret Keys to Startup Success: What You Need to Know to Win Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Ignore Everybody: And 39 Other Keys to Creativity Rating: 4 out of 5 stars4/5
Reviews for Imagine It Forward
22 ratings3 reviews
- Rating: 5 out of 5 stars5/5This book is more business memoir than business manual. Beth Comstock traces her long career of spearheading change in large, established corporations. Pragmatists may become impatient with Comstock’s writing approach. They may wish she had skipped the drama and simply shared the specifics of what she had learned. Comstock does accommodate such readers by calling out specific recommendations within and at the end of chapters. Pages are formatted to make these lessons easy to find by simply flipping through the book. Comstock also provides a brief summary at the end. But those readers who remain patient and follow the author’s detailed journey will discover the real strength of the book. By sharing her story, Comstock not only establishes her credentials but reveals the realities of being a change agent. She vividly portrays the successes and failures, the joys and frustrations, the exhilaration and panic, the insights and mistakes, the rewards and regrets of creating the future. Read this book if you have a wish to or have been assigned to lead a change initiative. By reading about Comstock’s experiences, you will be better informed about what to expect and will benefit from the hard lessons she learned.
- Rating: 5 out of 5 stars5/5Excellent book recommended for any leader with courage and vision.
- Rating: 5 out of 5 stars5/5Follow much of what I thought about change and management...