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    Imagine It Forward: Courage, Creativity, and the Power of Change
    Unavailable
    Imagine It Forward: Courage, Creativity, and the Power of Change
    Unavailable
    Imagine It Forward: Courage, Creativity, and the Power of Change
    Audiobook12 hours

    Imagine It Forward: Courage, Creativity, and the Power of Change

    Written by Tahl Raz

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY.

    Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE.

    Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock's personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE's first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture.

    As the woman who initiated GE's Ecomagination clean-energy and its (and NBC's) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a "change maker" by leading with imagination.

    "Ideas are rarely the problem," writes Comstock.  "What holds all of us back, really-is fear. It's the attachment to the old, to 'What We Know.'"

    As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible.

    For all those looking to spearhead change in their companies and careers, and reinvent "the way things are done," Imagine It Forward masterfully points the way.

    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateSep 18, 2018
    ISBN9781984827326
    Unavailable
    Imagine It Forward: Courage, Creativity, and the Power of Change
    Author

    Tahl Raz

    Tahl Raz uncovers big ideas and great stories that ignite change and growth in people and organizations. He is an award-winning journalist and co-author of the New York Times bestseller Never Eat Alone. When not researching or writing, he coaches executives, lectures widely on the forces transforming the new world of work, and serves as an editorial consultant for several national firms. He invites readers to e-mail him at tr@tahlraz.com and to visit his website at www.tahlraz.com.

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    Reviews for Imagine It Forward

    4.5/5

    22 ratings3 reviews

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    • 5/5
      This book is more business memoir than business manual. Beth Comstock traces her long career of spearheading change in large, established corporations. Pragmatists may become impatient with Comstock’s writing approach. They may wish she had skipped the drama and simply shared the specifics of what she had learned. Comstock does accommodate such readers by calling out specific recommendations within and at the end of chapters. Pages are formatted to make these lessons easy to find by simply flipping through the book. Comstock also provides a brief summary at the end. But those readers who remain patient and follow the author’s detailed journey will discover the real strength of the book. By sharing her story, Comstock not only establishes her credentials but reveals the realities of being a change agent. She vividly portrays the successes and failures, the joys and frustrations, the exhilaration and panic, the insights and mistakes, the rewards and regrets of creating the future. Read this book if you have a wish to or have been assigned to lead a change initiative. By reading about Comstock’s experiences, you will be better informed about what to expect and will benefit from the hard lessons she learned.
    • 5/5
      Excellent book recommended for any leader with courage and vision.
    • 5/5
      Follow much of what I thought about change and management...